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How to value a mobile app

You’ll learn how to determine your app’s value and market it to potential buyers.

Ilya Novohatskyi

Dec 6

READ IN APP

Hey guys.

In November, my team and I focused on developing new offer functionality that will enable buyers to close acquisitions on the platform. This functionality will include everything from agreements to invoices and payments.

Growth stays stable and predictable. More and more people are discovering Microns through Google and Perplexity AI. Referral traffic is growing slowly but steadily. Thank you to everyone who shares about our project.

The situation in Ukraine is still complex, but I hope peace will come soon. Then, my team and I can travel and meet founders in the EU and US.

In today’s newsletter:

November monthly stats;
Offers, commissions and near plans;
AI detector app with $38k annual revenue;
How to build in public the right way.

Enjoy ☕️

👋 Welcome

Welcome to the 594 new people joining in the last month.

Let me know what you think of your first issue.

Want to collaborate? Drop me a DM here.

📈 Monthly update

November was an excellent month for Microns. We grew all of our major metrics, such as buyers, sellers, new listings, activity, and revenue. That's because more and more people are interested in high-margin, profitable online businesses.

Besides growth, my focus was on developing new offer features. These will allow startups to be purchased directly from the platform, making the marketplace safer and improving the UX for buyers and sellers.

In short, buyers will have a button called “Make an offer,” which will initiate the asset purchase flow: legal APA signing, invoicing, payment, asset transfer, payout, and review, all with personal support from our team.

We need more funds to develop and grow the platform further. Raising capital is not an option for me; I want to stay bootstrapped as long as possible. So, this functionality will open the doors to monetizing sellers. We'll charge sellers a success fee (6-10%) based on the deal's price when we release this update. Sellers will pay only if they sell with us, no listings fee.

On the buyer side, the subscription will stay to verify people + they pay for a high-quality deal flow they won't find anywhere else. This way, we can diversify our business model, making it a hybrid of commission and subscription. It will help me implement the roadmap (based on customer feedback) and let more awesome founders know about Microns.

📱 Mobile app valuation

The mobile app industry is thriving, and if you’re thinking of selling your app, it’s a great time. Buyers are actively looking for apps with potential, but how do you determine its value and prepare for a sale?

I wrote a guide that walks you through essential steps, including:

Key factors influencing app value, like revenue models, unique features, and user engagement.
Valuation methods, from earnings multipliers to market comparisons, to find a fair price.
Preparing your app for sale, including optimizing performance, organizing documentation, and addressing legal considerations.

Whether you’re selling an early-stage app or an established product, understanding these fundamentals can help you secure the best deal.

Read the full post