AD PRO - Inside the AD100

The Path to the Peak

It’s that time again: Yesterday, we revealed our 2025 edition of the AD100, AD’s list of the year’s definitive talents in the design industry. Deciding the honorees is a major effort, conducted over many months by our editors. Being included is a game-changer for newer firms, and a badge of honor for returning names. Thirteen studios made their debut this year, and we look forward to sharing more exciting work from these designers with you, their colleagues in the industry.

Next month, three of these first-timers—Little Wing Lee, Heidi Caillier, and Ross Cassidy—will be joining Alison Levasseur, AD’s global interiors and garden director, for AD PRO LIVE: The Road to AD100. This member-exclusive event will cover the career milestones, challenges, and opportunities that paved the path to making this year’s list. It’s being broadcast virtually on January 22, so you can tune in from wherever you are.

Until then, I hope you’ll join me in congratulating the latest AD100 honorees.

—Amy Astley, Global Editorial Director and U.S. Editor in Chief, AD

AD PRO LIVE: The Road to AD100—Register Now for the Virtual Event

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This is an edition of The Source, AD PRO’s essential read for design industry professionals. Sign up here to get full access.

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AD100 2025: See the Full List of Honorees

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Explore the AD100 2025 Hall of Fame

These 40 individuals represent some of the industry’s sharpest creative talents

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Interior Designer, Bureau. LA

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