Orbit Media - Are you getting traffic from AI?

AI is reshaping the way people find content, but how do you know if it’s driving traffic to your site? AI-powered search features and tools are sending visitors your way—but tracking them is tricky.

Google Analytics doesn’t have an "AI traffic" report (yet), but with a few smart filters and a custom setup, you can see exactly how much of your traffic comes from AI-driven sources.

We’ll show you how to track website traffic from AI using GA4 using three methods:

GA4 filter (simple, fast, some data)
GA4 exploration (detailed, more data)
GA4 custom channel group (a bit more complex, but useful everywhere!)

Your reports will look something like this:

Until recently, search engines and social media were really the only channels for content discovery. And now, AI is a new channel for content discovery. In this post, we’ll help you answer these questions:

What content attracts traffic from AI sources?
Visitors from which AI platforms are the most engaged?
Visitors from which AI searches are most likely to convert?
How can we make our brand more visible in this channel?

Ready to see how much traffic you’re getting from AI?

Yes, show me how to track AI traffic in GA4! →

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