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Keyword-first vs. idea-first content: The two roads to relevance

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Some days, you just want to rank. And you start with a keyphrase.
Other days, you’re inspired to write. And you start with an idea.

Either way, there’s an SEO perspective. Even if you’re starting with inspiration, there may still be an opportunity in search. You still don’t want to miss any SEO opportunities.

This article is a guide for these two different approaches. We break down both approaches in flowcharts, a video and a detailed step-by-step process. Here’s one of the flowcharts.
The articlehas the details for each of the lettered steps above.

They are different starting points and different mindsets, but the outcome is sometimes the same: a high-ranking page that attracts hundreds or thousands of visitors over time.

We hope this helps! And we’re sorry for not writing it sooner. It answers some big questions that content strategists and SEOs struggle with.

Yes, please show the guide and video for keyword- and idea-first content marketing! →
 
 
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