Keyword-first vs. idea-first content: The two roads to relevance

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Some days, you just want to rank. And you start with a keyphrase.
Other days, you’re inspired to write. And you start with an idea.

Either way, there’s an SEO perspective. Even if you’re starting with inspiration, there may still be an opportunity in search. You still don’t want to miss any SEO opportunities.

This article is a guide for these two different approaches. We break down both approaches in flowcharts, a video and a detailed step-by-step process. Here’s one of the flowcharts.

The articlehas the details for each of the lettered steps above.

They are different starting points and different mindsets, but the outcome is sometimes the same: a high-ranking page that attracts hundreds or thousands of visitors over time.

We hope this helps! And we’re sorry for not writing it sooner. It answers some big questions that content strategists and SEOs struggle with.

Yes, please show the guide and video for keyword- and idea-first content marketing! β†’

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Keyword-first vs. idea-first content: The two roads to relevance

Sunday, October 20, 2024

+$75K in free web marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

We surveyed 12,163 bloggers over 11 years. Here’s what we learned...

Thursday, October 3, 2024

(new research) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

When do your visitors turn into leads? (AI and GA4 combo trick)

Thursday, September 19, 2024

Try to answer these simple questions: What day of week does your website generate leads? Are weekends good for email signups? What time of day do your visitors watch videos? How many days does it take

What’s the average lifespan of a website? (New research)

Tuesday, September 10, 2024

This was a simple but tedious process 👇 Step 1: Find a list of top marketing brands. Start at the top… Step 2: Look at the live website, then look at earlier versions in the Wayback Machine… Step 3:

Quick favor...

Thursday, August 29, 2024

(it only takes 2.5 minutes 🙌) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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