Survey: Balancing branding and performance goals
Marketers are being asked to build brand awareness while driving immediate results, but performance and branding campaigns run independently on different channels with different objectives, metrics and even teams. When people and data are siloed, marketers must make decisions that impact execution, measurement and analysis. Brands and agencies: we want to know which media channels you choose to reach your campaign goals and how you prioritize campaign objectives. Take this survey and receive a $5 gift card and the results when
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Digiday Publishing Summit: Connect one-on-one with publishing leaders
Thursday, December 19, 2024
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WTF is geo-based omnichannel measurement?
Wednesday, December 11, 2024
How advertisers are connecting campaign measurement across channels
Here are the numbers to know in Omnicom's potential purchase of IPG
Wednesday, December 11, 2024
The acquisition is expected to yield $750 million in annual cost synergies within two years. December 11, 2024 PRESENTED BY Here are the numbers to know in Omnicom's purchase of IPG The acquisition
Digiday events: Secure a pass before the New Year and save $300
Tuesday, December 10, 2024
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Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
Tuesday, December 10, 2024
The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads. December 10, 2024 PRESENTED BY Omnicom's acquisition of IPG
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