Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave

December 10, 2024

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Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave

The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads.

Additional coverage:

Omnicom’s plan to acquire IPG is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments.
The Omnicom-IPG combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, should the acquisition be approved by regulators. More in this Digiday+ Marketing Briefing.
TripAdvisor marketing exec Matteo Balzani broke down the company's plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.
Publishers saw Google's change of heart about third-party cookies coming. But it's not changing their own plans to move away from tracking consumers using cookies.

Other things to know about

Join us for the Digiday Publishing Summit, March 24-26, in Vail to explore the most pressing topics in media. We've been joined previously by media execs from Disney, NBCUniversal, TIME and more. Secure your passes now to take advantage of the best rate.
Brands like Walmart are building membership programs that offer convenience, early access to special product releases and even complimentary streaming subscriptions for loyalty programs that stand out. Sponsored by Marigold.
In a recent Digiday and PubMatic survey, 55% of respondents said technology investment would account for 41% or more of their performance budget. Sponsored by PubMatic.

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