Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave

Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave

The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads.

Additional coverage:

• Omnicom’s plan to acquire IPG is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments.
• The Omnicom-IPG combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, should the acquisition be approved by regulators. More in this Digiday+ Marketing Briefing.
• TripAdvisor marketing exec Matteo Balzani broke down the company's plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.
• Publishers saw Google's change of heart about third-party cookies coming. But it's not changing their own plans to move away from tracking consumers using cookies.