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LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools

B2B companies are front and center of its latest market pitch.
December 18, 2024

LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools

B2B companies are front and center of LinkedIn's latest market pitch.

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B2B companies are front and center of its latest market pitch.

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A new Forrester study to guide your CDP decision-making

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This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.

While some marketers chase consumers along a non-linear purchase path with static demographic data, others use commerce audiences to get ahead, with more flexible and accurate targeting options.

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100 Thieves’ decision to refocus on esports – and the sponsorships it brings – was marked by changes across the team’s executive leadership group.

Between proxy metrics and skewed usable audience data, advertisers need measurement solutions that provide holistic insights and work for daily needs. A valuable dataset helping to unlock such insights is geography.

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It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year.

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Brands like Toyota and Mango are using AI to create dynamic and relevant ads that drive engagement.

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Generative AI is being shoulder barged out of the way by the latest term du jour: “agentic AI.”

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The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations.

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Survey: Balancing branding and performance goals

Thursday, December 19, 2024

Brands and agencies: How are you allocating resources? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Publishing Summit: Connect one-on-one with publishing leaders

Thursday, December 19, 2024

Secure your pass by Dec. 31 to take advantage of savings ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

WTF is geo-based omnichannel measurement?

Wednesday, December 11, 2024

How advertisers are connecting campaign measurement across channels ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Here are the numbers to know in Omnicom's potential purchase of IPG

Wednesday, December 11, 2024

The acquisition is expected to yield $750 million in annual cost synergies within two years. December 11, 2024 PRESENTED BY Here are the numbers to know in Omnicom's purchase of IPG The acquisition

Digiday events: Secure a pass before the New Year and save $300

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