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We’re covering theSkimm paid community and key takeaways from how not to be a boring newsletter.

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Charlie Patel, Owner of Media Assets Newsletter

“Why the 1/5/10 Rule is Changing Newsletter Game Plans”

Ever feel like there’s too much newsletter content and not enough time? That’s where the “1/5/10 strategy” comes in. It’s a clever way to structure newsletters so they’re valuable whether someone has just a minute, five minutes, or a full ten to spare. Inspired by the old-school journalism “inverted pyramid,” this strategy packs the most essential info upfront. Whether it’s a snappy headline or a juicy tidbit, the first minute delivers instant value, making sure your readers don’t leave empty-handed, even if they skim.

For those who stick around, the five-minute section dives deeper, offering a detailed feature or story. Got a reader with extra time? The ten-minute zone can surprise them with additional content, like fun extras or quick features that feel like a reward. It’s all about giving your audience options—whether they’re in a rush or ready to binge. Nail this structure, and you’ve got a recipe for keeping readers engaged and coming back for more. (LINK)

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