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Working on something? Or, rather, avoiding working on something?

LitHub asked 6 real-deal writers for advice on procrastination.

Miranda July: “It’s best to procrastinate with other things I don’t want to do. The amount of business emails and household chores I’ve gotten done while not writing! The best part of this is that when you finally do get down to writing, and then eventually stop for the day, you discover that the bills have been magically paid, the floors washed…”

George Saunders: “I have guitars in my writing room. But I don’t think of it as ‘procrastinating’ but as, you know, ‘getting ready.’ There’s something about goofing around on the guitar for a few minutes that has the effect of priming the pump, sort of. It feels like it reminds the creative mind to try to stay light and free and fun and not take itself too seriously.”

Anna Hoagland: “There is a crucial distinction to be made between the two forces that can take you away from the desk: inspiration and avoidance. When I walked with my old friend at the nature preserve, when I went to view the Louise Bourgeois, I was pulled by desire, energy, interest—there was psychic libido at play, a musing force—and this was why those activities were enjoyable in the moment, but also fruitful creatively.”

Head to LitHub for more.

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Vodaphone’s new commercial contains not one pixel of realness.

It’s 100% AI and proud of it.

The 60-second spot features vignettes of life set to “The Rhythm of The Night” by Corona. It was directed by Sebastian Strasser and produced by Lipstick Berlin, with production support from New Commercial Arts.

“Like the Coke Ad it will no doubt receive some pushback from those who are anti-AI, but the vast majority of its audience won’t know that it was made with AI,” tweeted one of the AI artists, Ryan Phillips.

“All they will see is an advert with high production values that delivers its message with impact.”