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19 December, 2024

Report

The State of Email

The State of Email was so lit in 2024. We learned…

72% of marketers don’t know what their email ROI is, but 52% ranked email in their top 5 most effective marketing channels.
The least common GenAI use case for email marketers is image production, but 34% say they use it at least occasionally for copywriting.
Only 44% of marketers are tapping into the wonderful world of lifecycle emails.

And there’s so much more to uncover.

Just for you lucky Litmus Weekly subscribers, we’re giving you ungated access to 2024’s State of Email Trends, Email Innovations, and Email in Lifecycle Marketing, to help you set the stage and fuel your 2025 plans.

P.S. We’re taking a little holiday break but will return with a fresh new edition of Litmus Weekly in 2025!

Quick question:
What are marketers’ top priority?

Create more automated/triggered email
Streamline their email workflow
Improve data management

Scroll to the bottom for the answer.

Let’s get meta and learn about email in email with this free 8-email course to help you level up your personalization skillz.
Get to know the what, why, and how of email testing and what a solid email testing strategy actually looks like.
Got some time over the holidays? Rewind to Litmus Live 2024 and dive into hours worth of email learning—for free.

Time is running out to lock in our best offer of the year! Get an extra 20% off a Basic or Plus annual plan, but only until 12/31.

From our bookmark bar to yours

From Buffy to email marketing: learn how Litmus’ own Jaina Mistry got her start in email marketing and what she believes is email’s superpower.
Bounce no more with these tips on how to reduce your email bounce rate.
6 email marketing stats to get you ready for 2025. From trends in open rate to using emoji and animated GIFs.
Personalization is still so hot right now with 75% of consumers saying it’s an important factor to drive them to engage with email.

Litmus - It's the final Litmus Weekly of 2024 😱

The State of Email

From our bookmark bar to yours

Help, you’re our only hope

Older messages

Did you say email personalization? Why yes, please!

Expires soon: Get a year of Litmus at an extra 20% off

Resources for a demure 2025, The European Accessibility Act, generational divides in email marketing

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Do you have a high-performing holiday email strategy? Plus, info on triggered emails

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