The SWIPES Email

Friday, December 20th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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Swipe:

Vrrroooomm this ad for a Dyson wet vacuum showcases "data" in the form of other vacuums and how they clean versus the powerful Dyson.

I love how easily you can see the superiority of the product with hardly a single word of text! "Show...don't tell."

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Wisdom:

Here's a cool productivity tool I use 1-3 times a month: CaveDay​

You set a time to work with other people (usually 50+ on a call), a facilitator starts you off for 2 minutes, then you all just work the remaining hour.

I use it when I'm being lazy!

(Not a sponsored post I just like it and it helps me stay productive)

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Interesting:

These thumbnails shows YouTube Trendjacking in action for videos called "Why Net Worth Skyrockets After $100K"

Notice how they're almost all the same:

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If a creator wants a hit video, the easiest thing is to copy an existing popular video: ​
• Use a similar thumbnail
• Use a similar concept
• Use a similar title

This is why sometimes you'll see a cascade of similar videos like this come out in close succession.

A similar thing happens in traditional SEO where a website with Page 1 ranking will quickly see it's article title and content closely replicated.

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Picture:

I started "doing interviews with myself" when I needed to record a bunch of short videos but didn't prepare well enough (no guest lined up) so I just sat in the other chair and asked the questions 😂

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​It gets varying levels of:​
"This is awesome I wanna do it too!"

-or-

"This is dumb I hate and you're dumb too."

harsh @HarshOnInternet Neville doing interviews with himself will never not be funny to me. Even changes outfits! Can't believe it works -- it does work! Genius. @nevmed 3:56 PM • Dec 16, 2024 1 Retweets 16 Likes Read 2 replies

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Some people question it, some people just assume it's another person, some people think I have a twin....but overall the message gets through so it kinda works 😂

I mainly do it because it's easier than scheduling a guest to come record!

Here's an example of it in action:

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Essay:

Look how many times a day Elon Musk managed to post on Twitter/X in the last month (posts, replies and retweets):

Dec 16: 127
​Dec 15: 132
​Dec 14: 120
​Dec 13: 144
​Dec 12: 121
​Dec 11: 136
​Dec 10: 125
​Dec 9: 142
​Dec 8: 138
​Dec 7: 135
​Dec 6: 129
​Dec 5: 124
​Dec 4: 133
​Dec 3: 141
​Dec 2: 130
​Dec 1: 126
​Nov 30: 139
​Nov 29: 143
​Nov 28: 137
​Nov 27: 128
​Nov 26: 131
​Nov 25: 122
​Nov 24: 119
​Nov 23: 140
​Nov 22: 134
​Nov 21: 127
​Nov 20: 145
​Nov 19: 132
​Nov 18: 118
​Nov 17: 123

His 30 day totals:​
​Posts: 548
​Retweets: 1,213
​Replies: 2,270
​Total Actions: 4,031 🤯

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Here's my guess on how it's possible one person Tweets this much:

1.) He's "dogfooding the product" which is good for finding & fixing flaws. So being addicted to your own product is probably good.

2.) Even before the Twitter acquisition Elon was one of the top most-engaged-with accounts, so this is normal for him. He likely is on his phone alll the time.

3.) He utilizes reposts and replies extensively, with his large following a simple “yes” reply gets engagement.

4.) He travels constantly in a driven car or private plane and gets plenty of scroll time during those durations.

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Splurge:

For your own business this year, what would help you the MOST in 2025?

A.) More training videos?
​B.) Personalized help with your email/pages/copy?
​C.) Help with motivation?
​D.) Help with strategy?

You can just reply with the letter(s)!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members (because there's a big sale coming up)!

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We also do weekly Live Reviews each week....we clip them up for members to watch:

Revising the offering for a photography training school, and making a simple 3-tiered structure. ​Link​ ​

Refining an email signup specifically for getting people from Instagram to Email. ​Link​

Adding specificity to a landing page to give real examples. ​Link​

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