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December 31, 2024

Year in Review: How Strategist Readers Shopped in 2024

Photo-Illustration: The Strategist; Photo: Retailer

As much as we love talking about our own shopping finds on the Strategist, we’re equally interested in what you — our readers — are buying. So, based on our analysis of your shopping trends over the past 12 months, here's a peek at what was in your virtual carts this year:

Each month, a new pick dominated your carts. From refreshing your linens with silk pillowcases and sheets from Quince to buying eclipse glasses and pedicure-replacing foot cream, we broke down the top pick from each month here.
It was also the year of protein, and readers were especially into this affordable pick from Now Sports.
And a special thanks to you: Readers shopped this newsletter more than ever. You were all very into pants, specifically design editor Wendy Goodman’s pull-on pants and this tried-and-true Alo leggings dupe. In the beauty world, you all had a hard time resisting the Ceremonia Guava Rescue Hair Heat Protectant Spray that won many of our staffers' hearts. Thank you for reading!

Also, if you’re headed out tonight and need a little New Year’s Eve makeup inspiration (or you’re just in need of a little more sparkle in your life), our glitter aficionado Rachael Griffiths wrote about all her favorite holiday makeup picks.

Ashley Wolfgang

Newsletter editor at the Strategist.

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Year in Review: How Strategist Readers Shopped in 2024

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