The SWIPES Email

Friday, January 10th, 2025
​An educational (and fun) email by Copywriting Course. Enjoy!

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Swipe:

Creeping up as my 5th most popular traffic source last year:
ChatGPT!

I previously wrote this quote:

...this is definitely coming true.

ChatGPT is also sending me YouTube-level traffic (and YouTube clicks are notoriously good).

SEO will likely change from writing how-to articles to more experience-based articles AI can take examples from, like:

BEFORE: "How to write good copy"

...and start seeing more IRL experience documentation like:

AFTER: "How I re-wrote the copy on this air purifiers page and saw a 300% increase in sales."

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Wisdom:

"Follower Inflation" is where the value of your followers on any social media account decline.

This is actually a lot like money inflation:

The obvious solution is to have an email list where you directly contact your readers (like you're reading here).

However ANOTHER possible solution is: Post on every social platform.

Group posts by content type and cross-post using software or assistance:

• Quick writings: Twitter/X, Facebook, LinkedIn
​• Longform podcast: YouTube + Podcast
​• Short Clips: YouTube Shorts + Instagram Reels + TikTok

This isn’t a “solution” necessarily, rather just what I’ve observed everyone doing, even Sam Parr or the MyFirstMillion Podcast.

❌ Negatives of cross-posting on all platforms: ​
- It’s annoying and hard.
- Answering comments on all of them is hard.
- Splits your focus.
- You sometimes create for the wrong audience.

✅ Benefits of cross-posting on all platforms: ​
- If one network gets traction you can focus on it more.
- Don’t feel as much FOMO.
- Covering all your bases.
- Sometimes content on one platform bombs but does really well on another.

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Interesting:

Did you know your heart is actually one long muscle rolled up into a ball?

Here's your heart completely un-rolled:

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Here's that same muscle rolled up into the "heart" shape we all know:

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How interesting! See a 20 second video of it here →​

Brian Roemmele @BrianRoemmele The one piece unified vortex generator operating your entire life, the heart. Your heart is one muscle. 7:24 PM • Jan 7, 2025 198 Retweets 1219 Likes Read 38 replies

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Picture:

I realized about ~90% of the time I'm in vehicles there's a machine driving not a human.

I ride in driverless Waymo's alllllll the time now for short trips:

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The remainder of time when driving my own car, the car is driving on Full Self Driving mode:

I only pull the car out of FSD when I feel like driving for fun or want to go faster than it'll let me.

We are very close to self driving fully being solved. So long as I vaguely stare at the road the Tesla will drive hundreds of miles without once touching the steering wheel or pedals. It's not hard to imagine this completely un-supervised soon.

This will be such a change once this is widely rolled out and completely unsupervised.

You will be able to jump in the backseat of a car, go to sleep or play on your phone, and just safely arrive at your destination.

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Essay:

The free gift you can give to everybody: PICTURES!

Here's what my buddy Sam said about this habit:

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Here's some tips for you to take memorable pics for people:

• Take a few of the bangers and edit them on your phone. It’s insane how much just straightening and brightening a photo can do!

• Remember to snap a couple of pics of the host doing hosty-stuff. Talking to people, putting something in the oven, hugging someone etc.

• Get the MONEY SHOT! This is where the host is WITH THEIR PARTY! So it’ll have the host in a crowded apartment/house or whatever.

• Send them to your host right after the event. The sooner the better so if they want to post on social media they can.

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Splurge:

One thing I bought this Christmas that I love was an Apple Studio Display (with the optional up-down swivel thing):

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Normally I work in my home office, and it's designed great for taking calls:

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However if me and my wife are taking a call at the same time, one of us needs to leave, so we'll go over to the guest room that has desk and nice DSLR camera.

The problem is I just end up using my 13" small MacBook Air (which I love) but isn't good as using a giant computer screen, and I have to crane my neck downwards.

So I bought this Apple Studio Display for the guest room desk, and now I have fantastic 27" display that also swivels up and down with ease!

It can easily slide down well below the mounted TV height:

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To be honest it's helped a lot because with my laptop and this non-height adjustable desk I have to keep craning my neck down which doesn't feel good:

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But with this Studio Display I can look straight ahead and swivel the display up and down really easily:

It doesn't look very impressive from these photos but using this is so much better and feels like I'm using a giant computer instead of small laptop.

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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We also do weekly Live Reviews each week....we clip them up for members to watch:

How to get solid testimonials, the types to collect, and how to physically save & categorize them ​Link​ ​

Revamping the offering for a photography training site with classes and physical products ​Link​

Planning on releasing 10+ easy books, doing research today to see which sells by snooping on the competition ​Link​

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