✨ The year’s biggest updates & social media trends

Hi there,

We're ending the year incredibly grateful for the support of our amazing Buffer community, who created nearly 1 million content ideas in the Create space in 2024. 🤯

In case you missed it, here are the most popular features we released in 2024, and the social media trends that shaped them:

⚡ New channels added

We added support for scheduling to Threads and Bluesky, which now account for 10% of all posts scheduled through Buffer.

Connect a new channel →

🌎 Community-first platforms gained popularity

Bluesky exploded in popularity, Threads added fediverse capabilities, and private groups on WhatsApp and Instagram helped creators connect more meaningfully.

Learn more about the fediverse →

💅 Create space got a makeover

We introduced a new kanban-style board view so you can organize your ideas, plan your strategy, and track your progress with ease.

Explore Create space →

💫 Authenticity over algorithms

Long-form video, personalized content, and the rise of niche communities proved audiences crave real over viral.

Read our 2024 trend review →

🧑‍💻 Instagram and Pinterest got personal

We expanded beyond business profiles to add support for Instagram and Pinterest personal profiles.

Connect a personal profile →

💼 LinkedIn went mainstream for creators

From personal branding to paid partnerships, LinkedIn became a hub for influencer marketing and creative content.