GrowthHackingIdea - 14-day trial versus the 30-day trial
When testing a 14-day free trial versus the original 30-day free trial, the same number of people signed up for each trial length. But 102% more people used the product when they signed up for the 14-day trial versus the 30-day trial.
We quickly learned that with the 30-day trial, people felt that they had a lot of time, and they forgot about using the product even though we sent email reminders to them.
Source: www.quicksprout.com
Cheers,Charlie Patel ;)
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