2024 was a big year for the podcast industry. Several podcast personalities signed huge nine-figure deals, and the medium wielded significant influence in the US presidential election. These days it’s impossible to open YouTube, TikTok, or Instagram without coming across podcast clips, and the market is still poised for significant growth in the coming years.

But if you run a small-to-mid-sized podcast, it’s still incredibly difficult to make a living from your work. You need to join an advertising network to generate significant revenue, and most networks won’t accept you unless you meet a minimum audience threshold.

To deal with these challenges, many podcasters turn to Scott Porch. Scott runs Big IP, a podcast management company that helps podcasters grow their audiences and monetize their content. In a recent interview, he explained how he chooses which podcasters to work with, what value he brings to the relationship, and why he’s bullish on paid subscriptions for podcasts.

You can watch the interview in the video embedded below:

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This interview was actually part of my live Office Hours series. Every month, I invite my audience to join a Zoom call and participate in the interview. As you’ll see, my guests regularly piped in with their own questions and insights.

There’s only one way to join these calls, and it’s by becoming a paid subscriber to my newsletter. Subscribers get to book a half hour introductory phone call with me. They also get access to exclusive interviews with some of the world’s most successful media entrepreneurs in the world. Subscribe at the link below and get 20% off for your first year:

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