They Got Acquired - She sold her agency *after* closing it

Jan 14, 2025
​Read on web​

For podcast booking agency Podcast Ally, shutting down was a new beginning.

After founder Brigitte Lyons decided to close her agency, which matched clients with the right-fit podcasts and prepared them for guest appearances, she realized the company’s intellectual property and reputation still held value.

She “softly” floated the idea of a sale with her network to Podcast Ally’s 3,500 newsletter subscribers and on LinkedIn.

Lyons heard from several different interested parties and got four concrete offers to buy the shuttered agency, all through her own network.

She had not realized the worth of what she had built, and the level of interest was validating.

“That is a testament to the strength of our reputation and the [intellectual property] I created,” she wrote in a blog post about the sale.

More details on the deal:

​Six months after closing her podcast agency, she sold the business for its IP​

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Should he sell, or hold? ⚡

A 27-year-old founder is thinking about selling his business.
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Where his business is right now, he'd sell for about $5 million. He'd take home most of that, since he hasn't raised money (yet).
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Or he could go big. Keep growing the business and aim for a much bigger exit.
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The business is going well, and the industry he's in is stable. (For now. You never know.)
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​⚡ What would you tell him? ​
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Should he sell now, or aim for a bigger exit in a few years' time?

Hear my take and lots of other perspectives on this LinkedIn post.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​

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P.S. Last week I turned 44, so I shared 44 things I've learned about selling a business, including:

#2. No deal is ever as smooth as it appears.

#22. No matter how much you like your buyer, they will run the company differently than you did.

#44. Trust yourself.