Presented by:

Topic #1

Dirty Labs (trends)

Dirty Labs is a startup that makes biodegradable dishwasher soap and laundry detergent.

The company is best known for its ultra-concentrated laundry detergent—just 8 milliliters are needed for an average-sized load.

Instead of using traditional cleaning agents, Dirty Labs uses an enzyme cleaning technology they call Phytolase. 

The liquid detergent does not contain any California Prop 65 chemicals or any allergens from the EU fragrance list. This means it’s free from dyes, optical brighteners, sulfates, and microplastics. 

The detergent is certified as a “safer choice” by the EPA and verified by the EWG.

In addition, Dirty Labs packages all of its products in plastic-free materials like recycled cardboard and recyclable aluminum bottles.

The unscented version of Dirty Labs’ laundry detergent generates approximately $664K in Amazon sales each month.

What's Next

Dirty Labs is part of the Eco-Friendly Laundry Soap meta trend.

The amount of laundry people do is at an all-time high. All of that washing and drying comes at a cost to the environment.

The simple act of washing clothes in warm water instead of cold water is responsible for up to 60% of emissions from the entire laundry process.

In addition, one load of laundry can release several million microplastics into the environment.

In response to these environmental concerns, detergent brands are formulating alternative options.

Search volume for “clean laundry detergent” has essentially doubled in the past five years.

Branch Basics, Blueland, and Molly’s Suds are trending eco-friendly brands while detergent sheets are a trending eco-friendly option that requires less packaging and less fuel to transport.

Topic #2

Airbyte (trends)

Airbyte is an open-source data integration platform that helps enterprises manage structured and unstructured data.

Specifically, Airbyte is an ELT (Extract, Load, Transform) data tool that syncs data from sources like APIs to destinations like data warehouses and data lakes. 

Airbyte currently has more than 550 pre-built connectors, making it one of the largest platforms in the industry, according to the company. 

Users can also build their own connectors in about 10 minutes with Airbyte’s no-code tool. The platform currently boasts more than 10,000 custom connectors built by the Airbyte community. 

Because Airbyte provides a way to centralize unstructured data, it’s an ideal platform for retrieval-based LLM applications. The startup recently announced a Snowflake Cortex destination, which enables enterprises to use their data to create a dedicated vector store in Snowflake.

Airbyte officials reported 4x revenue growth over the 2024 year.

The startup’s total funding sits at approximately $182M.

What's Next

Airbyte is part of the Automated Data Pipeline Startups meta trend.

Data pipeline tools enable the transfer of raw data into data storage—a critical task that powers real-time analytics, data-driven decision-making, and AI workloads.

But data pipeline failures are incredibly common. One survey showed that 45% of companies had experienced 11-25 separate data pipeline failures in the past two years.

The market for data pipeline solutions is predicted to grow at a CAGR of more than 22% through 2030 to reach a total valuation of $34B.

Many startups are providing automated data pipeline solutions to eliminate failures and democratize data. Here are a few of them:

Fivetran provides more than 650 total connectors so enterprises can extract and load data automatically. According to company data, Fivetran customers see a 400% ROI within three years.

HighTouch is a composable CDP (consumer data platform) that integrates directly with a business’ centralized data storage, specifically through reverse ETL. This means data is readily available to customer-centric teams like marketing and sales.

Dagster is a cloud-native data orchestration platform aimed at data engineers and machine learning engineers. The startup has raised $48.8M.

Topic #3

Magnesium Flakes (trends)

Magnesium Flakes are small pieces of magnesium chloride that dissolve easily in water.

The most common application is pouring 1-3 cups of magnesium flakes into a warm bath and soaking for approximately 30 minutes. The bather’s skin absorbs the magnesium. 

Magnesium is the fourth most abundant mineral in the body, yet up to half of Americans are magnesium deficient. This deficiency can lead to a wide range of symptoms like fatigue, headaches, depression, and leg cramps.

Magnesium flakes provide an ideal method of supplementation because only 20%-50% of oral magnesium is absorbed by the body, and magnesium pills cause GI discomfort for many people.

The reported benefits of magnesium baths include decreased pain and inflammation as well as improved sleep.

Some highly rated brands of magnesium flakes bring in nearly $300K in sales on Amazon each month.

What's Next

Magnesium Flakes are part of the Magnesium for Sleep meta trend.

Magnesium is thought to promote sleep because it plays a role in creating melatonin in the body, and it relaxes muscles and calms the brain.

While magnesium glycinate is the form that’s most often recommended for individuals who are looking to improve their sleep, several other formulations of magnesium are trending in this space:

Some forms of magnesium gummies combine magnesium with other relaxing ingredients like melatonin and L-theanine. They can be taken before bed but aren’t as potent as prescription sleep aids.

Magnesium spray is an oil-based form of magnesium that can be applied directly to the skin before bed.

Magnesium lotion is a creamy form of magnesium that’s blended with additional moisturizers to promote hydration and relaxation. To promote sleep, it’s often applied to the bottom of the feet before bed.

Topic #4

Cloud Security Posture Management (trends)

Cloud Security Posture Management (CSPM) is a set of cybersecurity tools aimed at reducing risks and compliance issues in multi-cloud infrastructure.

CSPM tools work by continuously scanning the cloud environment to ensure a defined framework is being followed. The tools primarily look for misconfigurations—one of the main causes of data breaches today—but also scan for security and compliance risks like network exposures and malware.

If an issue or security risk is identified, CSPM tools automatically alert the users. These tools will also rank the risks according to possible breaches and remediate certain security issues without user intervention.

Gartner predicts the market for CSPM will top $3B by 2027.

What's Next

Cloud Security Posture Management is part of the Cloud Compliance Solutions meta trend.

There are several regulatory and industry-specific rules and requirements for enterprises that are managing sensitive data in the cloud. HIPAA, PCI-DSS, and GDPR are a few of the most widely used.

And yet, one recent survey showed half of IT leaders aren’t confident that they know where their most secure data is stored or how it’s secured.

That’s why we’re seeing a trend of all-in-one automated cloud compliance solutions.

Here are a few of the most popular:

Drata is a configurable cloud-based security tool with more than 20 preset compliance frameworks. The startup has 2 million users.

Sprinto integrates with 200+ cloud services to offer custom compliance programs and automated monitoring. The company raised $20M in early 2024.

Scrut Automation is focused on helping FinTech, HealthTech, and SaaS businesses achieve compliance in the cloud. The startup closed a $10M funding round in April 2024.

“Exploding Topics Pro helps me identify trends that no one else is highlighting”