Mailbrew Marketing Weekly - Marketing Weekly #220

I Gained 4 Million Views On TikTok In 1 Week — Here’s The Problem • Can Perfume Sell Potatoes? • Would Your Business Still Work If You Stopped Working in it? • The ROI Of Writing Goes Beyond Making Money • The 7 Chances You Need to Win a Customer (But Probably Miss) • 5 AI Chatbots Tested: Which One Works Best for Content Creators? • How to Get Customers (There Are Only 4 Ways) • Unpopular Opinion: Public Relations is the Future of Marketing • Code Is Now Content: How We Built Our SEO Calculator With AI • How to Improve Largest Contentful Paint (LCP) in Under an Hour
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Sunday February, 2025

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Here's your weekly marketing brew. ☕️

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Blogs

5 AI Chatbots Tested: Which One Works Best for Content Creators?
Tamilore OladipoFeb 20
We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.
How to Get Customers (There Are Only 4 Ways)
Si Quan OngFeb 20
But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited resources. Fortunately, most strategies on how to get customers boil
Read more ›
Unpopular Opinion: Public Relations is the Future of Marketing
Rand FishkinFeb 17
Public relations is a dying trade. Mainstream media has less influence than ever. Pitching for coverage is a thankless, fruitless task. Yeah, well, I think PR is poised for a massive comeback. Here’s why: Traditional media may have less influence, but diverse, distributed sources of influence have never, NEVER held …
Code Is Now Content: How We Built Our SEO Calculator With AI
Tim MetzFeb 20

“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams — like yours! — can now build apps with AI and without coding skills. AI researcher Andrej Karpathy calls this “vibe coding:” You provide high-level ideas and …

How to Improve Largest Contentful Paint (LCP) in Under an Hour
Chris HannaFeb 20

Largest Contentful Paint (LCP) is one of Google’s three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), it’s not exactly clear what it means. Lots of tools can show your LCP score and outline ways to improve it. But their tips are often …


Newsletters

lol
Shannon SankeyFeb 21

SNL, Meta hacks, and more.

The post lol appeared first on Carney.


Podcasts

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)
John JantschFeb 20
As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, …
Tales of Economic Fear, TAM, Twitch and Smart Glasses!
John Wall and Christopher PennFeb 21

In this Marketing Over Coffee: Don’t take our investment or legal advice, and don’t burn your eye out on Kickstarter Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Chris back from Canada Warren Buffet getting out of VOO Survey on GenAI use cases in …


Are they out of their minds? This should be a 60k a year job

Are they out of their minds? This should be a 60k a year job

My marketing job search rewind

After ~7 months of job searching, I finally got a great comms job paying $120K at a biotech/pharma research company in Texas, fully on-site. Had 3 rounds of interviews -- starting with a screening call, then talking to the VP of Operations, then a VP, director, and the COO back …



Marketing Jobs on the Swipe Files Job Board →


Twitter


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