Sunday Scroll: The sports bra seen around the world

This one’s for the girls ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Sunday Scroll
From The GIST Team

Hi, bestie!

Welcome to The GIST’s Sunday Scroll, where we dive deep into one timely sports topic.

And happy first Sunday of Women’s History Month — a month to highlight women’s contributions in history and contemporary society. Like we needed an excuse.

  • Today’s Scroll is all about the athletes and moments — some well-known, some less so — that helped pave the way for today’s stars.

Quote of The Day
Quote My entire WNBA salary is what I just got in 30 minutes of playing one-on-one. Which is insane to even say.

— WNBA superstar and Unrivaled co-founder Napheesa Collier on bagging the biggest one-day prize in women’s basketball history: $200K for winning Unrivaled’s inaugural 1v1 tournament, which she shared with her training and performance staff.

The Scroll

🏀 History on the hardwood

Footage from the first women’s college basketball game in 1893
Source: HOMAGE/X

To tip things off, we’re taking it back to the 19th century. The first women’s college basketball game was held in 1893 when Senda “the Mother of Women’s Basketball” Berenson, a gymnastics instructor at Smith College in Western Massachusetts, organized a game between freshmen and sophomores.

  • Berenson had read about the new game, invented less than two years earlier by Dr. James Naismith, and decided to try it out at the women’s college.
  • Well, it proved to be a success. Eight hundred female students looked on (men weren’t allowed to attend) as the sophomores won 5–4. An early example of the case for investing in women’s sports.

Berenson’s idea quickly spread across the country, and the first women’s intercollegiate game was held in 1896, with Stanford defeating the University of California Berkeley 2–1. In 1901, Berenson’s rules were published as a women’s basketball guide, and she spent much of her life promoting the game.

   

🏃‍♀️ Runners who paved the way

Trainer Jock Semple -- in street clothes -- enters the field of runners (left) to try to pull Kathy Switzer (261) out of the race.
Source: The New York Times

There’s a long history of women making (literal) strides toward equality in running. Once again, let’s begin in the 19th century. Women were barred from competing in the 1896 Summer Olympics, but Greek runner Stamata Revithi had other plans.

  • One day after the men completed the “official” marathon, Revithi ran the same course, but was not permitted entry into the Olympic stadium to cross the finish line.
  • While Revithi’s first-ever women’s Olympic marathon might not have made the books, history remembers her incredible achievement — which she reportedly said she would’ve completed faster had she not stopped to shop for oranges along the way. Legend.

It would take another 88 years for women to be allowed to compete in the Olympic marathon, with American Joan Benoit Samuelson blowing the competition away to win the inaugural gold at the 1984 LA Games.

Running might be a solo sport, but it took a team of women working together to get Samuelson to that historic start line. Friend of The GIST Kathrine Switzer — who became the first woman to officially run the Boston Marathon in 1967 (despite being attacked by the race director) — created a series of women’s races to help campaign for the addition of the women’s Olympic marathon.

  • Women had been barred from road races since 1961, but in 1972, the Amateur Athletic Union (AAU) relaxed the rules and allowed women to officially compete.

However, under the AAU rules, women could not compete with men. At the 1972 NYC Marathon, female racers were slated to begin 10 minutes before the men. To protest this rule, six women spent those minutes sitting at the starting line, then standing to begin the race with the men.

  • The AAU later scrapped the policy, and countless women have burst through countless finish lines (and often done it better than the men) ever since.
   

⚽️ Powerful strides on the pitch

USWNT members celebrate qualifying for the 1991 FIFA Women’s World Cup.
Source: U.S. Soccer

In 1991 — 61 years after the inaugural men’s World Cup — FIFA finally sanctioned the first-ever Women’s World Cup (WWC). Why the delay? Sexism, of course. Firstly, many countries had bans on women’s soccer.

  • With some bans lifted throughout the 1970s, unofficial iterations of a global women’s tournament preceded the 1991 FIFA-sanctioned competition. But Norwegian footballer Ellen Wille wasn’t going to settle for less.
  • In 1986, she became the first woman to testify in front of the FIFA Congress, calling for the creation of a WWC and for the women’s game to be added to the Olympics.

After a successful invitational tournament in 1988, China hosted the first WWC in 1991, but it wasn’t without controversy. For one, it wasn’t even called the World Cup; instead, it was deemed the “1st FIFA World Championship for Women’s Football for the M&M's Cup.” Doesn’t exactly roll off the tongue.

  • Plus, matches were only 80 minutes, as opposed to 90 minutes for the men. “They were afraid our ovaries were going to fall out if we played 90,” USWNT captain April Heinrichs joked in response.

Ovaries intact, the USWNT was the first to hoist the cup, defeating Norway 2–1 in the final. And while that inaugural victory largely flew under the radar, it paved the way for the game-changing ’99ers squad eight years later.

  • Hosted in the U.S., the 1999 final drew over 90k fans — the highest attendance for a women’s sports event ever at the time. A thrilling penalty shootout win over China, the sports bra seen around the world…the rest is history.
   

📈 The present day

The NWSL logo
Source: Jose Argueta/ISI Photos/Getty Images

From the 19th century to the ’99ers, we’ve covered major milestones in women’s sports. Now, let’s highlight the history being made today.

🌎 Paris Olympics: From the mat to the track to the pool, women dominated in Paris. The gals brought in more than half of Team USA’s 126 medals and fueled Team Canada’s most successful Summer Olympics ever — not to mention the media and business opportunities made possible by their performances. All that glitters truly is gold (and silver and bronze).

🏀 Basketball: The college game continues to be a focal point in the women’s sports movement, largely thanks to superstars like USC’s JuJu Watkins, UConn’s Paige Bueckers, LSU alum Angel Reese, and a little someone named Caitlin Clark.

🏒 PWHL: The groundbreaking league, now in its sophomore season, just can’t stop breaking attendance records. The Takeover Tour, where teams play at neutral sites, has been a smashing success. Combined with historic partnerships and an overwhelming sense of momentum around the sport’s new sustainable, cross border league, it’s proof that if you build it, they will come.

🏐 Volleyball: One of the most popular high school sports for girls, it’s no wonder there are now three women’s professional volleyball leagues in North America: Athletes Unlimited (AU), the Pro Volleyball Federation (PVF), and League One Volleyball (LOVB), which is bumping its way through its inaugural season now.

  • Meanwhile, collegiate volleyball continued its popularity, ahem, spike: The NCAA’s 2024 regular-season viewership was up 21% from 2023, while the national tournament saw a 41% year-over-year boost (!!!), making it the most-watched tourney ever. Aces all around.
  • December’s championship match between champ Penn State and runner-up Louisville was the first-ever title showdown between two women coaches, and Katie Schumacher-Cawley became the first female coach to win it all…while battling breast cancer.

Soccer: The momentum around the beautiful game didn’t stop with the USWNT’s Olympic gold medal run — the NWSL is reaching new heights. Viewership continues to climb, brand partnerships are thriving, and the Players’ Association just inked a landmark collective bargaining agreement that gives players more compensation, agency, and benefits than ever before.

  • The largest of its kind for a women’s league, the groundbreaking CBA shows that there is demand not just for soccer, but for the greater women’s sports landscape.
   
The GIST's Picks

Peep our squad’s MVPs (Most Valuable Picks):

🏀 What to watch

Women’s March Madness. As mentioned, the collegiate basketball tournament has been at the center of women’s basketball’s rise in popularity…and The GIST has something extra special up our sleeve. Stay tuned.

📖 What to preorder

The upcoming memoir from Dawn Staley, legendary South Carolina women’s basketball coach and fierce advocate for women in sports. Uncommon Favor: Basketball, North Philly, My Mother, and the Life Lessons I Learned from All Three will be available on May 20th.

🎧 What to listen to

The GIST of It, of course. Co-hosts and besties Ellen and Steph discuss the progress in women’s sports in honor of last month’s National Girls and Women in Sports Day. Barriers? Broken.

Older messages

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Subject line: Fire sale for some fire ’fits

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The GIST Leveling The Playing Field Hey you! Do you ever wish you could support women in sports, but you're just a couple million shy of being able to buy a pro team? Thanks to our flash sale, you

It’s absolutely diabolical

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You good? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Sunday Scroll: You play the beautiful game, bro?

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Bend it like Beckham ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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