Mondays can feel overwhelming, Reader, but don’t worry... we’ve got your social media marketing and AI updates covered. Here’s a quick rundown to help you start the week strong.

In today’s edition:

• 5 Practical ways to improve your Instagram visibility

• 4 time-saving video editing tips that work no matter what software you use

• TikTok Updates: Desktop changes, Creator Marketplace sunset, ads, and more

• Avoiding AI hallucinations

• 🗞️ Industry news from Claude, Instagram, Threads, and more

Boost Your Instagram Visibility: 5 Strategies That Actually Work

Struggling with Instagram reach? While there are no overnight hacks—just consistent actions that compound over time, Chelsea Peitz breaks down five practical strategies to get your content in front of the right people.

You'll discover how to train the algorithm through strategic engagement, leverage collaborations to tap into new audiences, optimize your profile for searchability (hint: those keywords in your username matter more than you think!), and create content that people actually want to share (which Instagram values above all else).

There's also a super helpful checklist of account settings you might be overlooking that could be sabotaging your visibility without you realizing it.

If you're tired of posting into the void and want actionable tips to grow your Instagram presence, this is your roadmap to getting seen by the right people. Read more here.

Time-Saving Video Editing Tips 

Need to speed up your video editing process? Jessica Stansberry has been editing video for a decade and she shared four game-changing tips you can use with any software.

By combining these techniques, Jessica cut her editing time dramatically while maintaining quality. 

Her top tip: film for the edit! Create deliberate pauses after mistakes so they show up as blank spots in your audio timeline—making them super easy to cut out.

If you're struggling with the time-consuming editing process, she has three more practical tips that will help you edit better and faster. Watch more here.

Discover the Power of Coming Together! 

In three weeks, thousands of marketers will travel to San Diego to attend Social Media Marketing World 2025. Here are 3 reasons why:

Learn from the pros: Discover the latest strategies, tactics, and tools from experienced marketers who are excited to help you succeed.  

Networking: Share ideas and gain insights from marketers who "get you." Leave with friends, partnerships, collaborations, and even new clients.  

Get ahead of trends: Marketing is rapidly changing. Stay ahead of the curve by discovering emerging trends and shifts in user behavior.

Will you be there? Grab your All-Access Ticket today. 

Yes! It’s time I attended.

Discover TikTok’s updated desktop experience and latest ads type. Plus, learn about TikTok Local and the tool suite that replaced Creator Marketplace.

Treat Yourself to the Latest Strategies! 🎓

Invest in your future with a Virtual Ticket to Social Media Marketing World 2025–taking place March 30 - April 1.

It's the perfect treat…with 365 days of education to help you achieve your goals and unlock new possibilities.

Right now, you can save $400 on your Virtual Ticket. But don't wait! This sale ends on Friday.

I’m ready for the gift of education and growth.

AI Hallucinations: How to Avoid Them

Those viral stats claiming GPT-4.5 hallucinates 37.1% of the time? Nicole Leffer says they're misunderstood. 

Those percentages come from SimpleQA—a specialized test designed to challenge AI systems with questions that have specific and tricky fact-based answers. They don't represent how these models perform in everyday use.

So, while AI hallucinations are a legitimate concern, these widely shared numbers are being taken way out of context. 

Your actual experience depends on your use case and prompting strategy—not some alarming percentage from a specialized test most users will never replicate.

In her post, she shares surprising tips to minimize AI errors Read more here.

Claude Issues Troubleshooting for Faulty Code Tool: Anthropic's Claude Code tool reportedly contained a bug in its auto-update function that caused significant system problems. When installed with root or superuser permissions, the buggy commands altered access permissions for critical system files, making some workstations unstable or completely unusable. Anthropic has removed the problematic commands and added a troubleshooting guide link within the program. Source: TechCrunch

Mentions on X Engage Grok: Users have reported a new feature allowing them to mention Grok in replies to ask questions about posts, with Grok providing explanations in response. Source: TechCrunch

Instagram Previews Additional Edits App Features: Instagram's upcoming Edits video editing app will feature a Projects tab, allowing users to manage multiple video projects simultaneously. The app includes a Cutouts tool for isolating specific elements within clips. Videos created with the app will display a Made with Edits tag when shared on Instagram. Some features shown are still in development and won't be available upon initial release. Source: @Creators via Threads

Meta Updates Requirements for Advertisers Targeting Singapore: Meta is updating verification requirements for all advertisers targeting audiences in Singapore and adding transparency requirements. Most advertisers can begin the verification process by early April, with a deadline of June 2025, to meet these requirements. Advertisers will need to verify details about who benefits from and who pays for ads targeting people in Singapore. Advertisers with a verified business portfolio may be eligible to skip the verification step. All ads targeting Singapore must include the name of the individual or organization paying for and/or benefiting from the ad. This information will be visible on the ad's infosheet and in the Ad Library. The verification and transparency processes will roll out starting in early April, with most advertisers expected to have access by early May 2025. Source: Meta

Pinterest Generative AI Training Updates: The platform announced changes to its Privacy Policy that allow it to train generative AI on users' content and personal information. Source: Pinterest

Threads Profile Interests: Meta confirmed Threads has begun testing a new feature allowing users to add interests to their profiles. This new interests feature will direct users to active conversations about selected topics, not just show profile visitors what topics a user might post about. The company said more details would be coming soon. Source: TechCrunch

Did You Know?

Red lightning, also called sprites or upper-atmospheric lightning, is a rare weather phenomenon that occurs high in the sky during thunderstorms. Instead of going sideways like regular lightning, red lightning shoots upward into the upper atmosphere.