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Influencer marketing this, influencer marketing that.

But what are the specific content formats, influencer types, and platforms that consistently generate real results?

Here’s what the latest data tells us:

• 🎥 Demos and tutorials remain the top-performing content types for driving sales. They’re particularly effective for BOFU consumers who are already interested in a product.
• 📱 Short-form content, like Instagram Reels and TikTok videos, works well for quick engagement and viral potential.
• 📖 Long-form content excels in providing deeper storytelling, product reviews, and building stronger customer trust.
• 👩‍💻 While large influencers get the headlines, nano and micro influencers typically have higher engagement rates and create more authentic content, resulting in better conversion rates.
• 📸 Instagram continues to lead for driving influencer-driven purchases, but TikTok, particularly its Shop feature, is gaining traction, especially for lower-ticket items.

Take a closer look at the data from Modash.

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Hot off its highly ranked Super Bowl ad, Liquid Death has signed a multi-year deal with the Philadelphia Eagles—meaning its iced teas will now be available at Lincoln Financial Field.

CEO Mike Cessario, a Philly native, joked that the Eagles might be tapping into Liquid Death’s mojo for a repeat victory in 2026.

As the team’s Official Iced Tea Partner, Liquid Death will have stadium signage, social media integration, and a sweepstakes offering fans tickets, autographed swag, and an exclusive concert.

The brand has also launched the Liquid Death Pro Driver team, awarding $30,000 sponsorships to three NASCAR fans who chugged iced tea in 18 seconds.