The Profile: PR’s fiercest bull & the UHC CEO shooting suspect who divided a nation
The Profile: PR’s fiercest bull & the UHC CEO shooting suspect who divided a nationThis edition of The Profile features Lulu Cheng Meservey, Luigi Mangione, Shayne Coplan, Jensen Huang, and others.
Good morning, friends! On Thursday, I published a Q&A with Ezra founder and CEO Emi Gal. He discusses how full-body MRI scans could transform early cancer detection, how his work with Bryan Johnson influenced Ezra’s development, and why longevity is a critical frontier. I’ve gotten a full-body MRI scan before, and it’s very informative. Luckily, I didn’t discover any life-threatening diseases, but it did tell me I have scoliosis and that I was born without a small bone in my mouth. However, for some people, a scan like this could be life-saving. Gal told me that the very first person to be scanned by Ezra discovered that he had prostate cancer. “We've scanned tens of thousands of people since we started, and we have found cancer in 6% of our members,” Gal says. “Notably, we find clinically significant things in about a third of our members.” This was a fascinating interview, and it revealed that Gal is building a very important company. You can check out my full interview with Ezra founder Emi Gal here: — FOUNDER PANEL IN NYC: I'll be on a panel with some incredible people talking about how founders can break through the (media) noise. It’s on April 22 at 5 p.m. in NYC. If you’re a founder or solo GP, join us here. PROFILES.— The founder of a billion-dollar betting platform [**HIGHLY RECOMMEND**] PEOPLE TO KNOW.The founder of a billion-dollar betting platform: FBI agents stormed the Soho apartment of Shayne Coplan, the brash 26-year-old founder of Polymarket, the crypto-powered betting platform that called the 2024 election before the networks did. With $3 billion in wagers and a cult-like following, Polymarket has become a go-to crystal ball for politics, finance, and pop culture, but it’s also in hot water for allegedly letting U.S. users skirt gambling laws. Now, as regulators circle and Trump reshapes the crypto landscape, Coplan is making his biggest bet yet — that he’ll outrun the law and turn Polymarket into a $10 billion giant. Will he win, or lose it all? (New York Magazine; alternate link) “We’re used to dealing in gray area, right, where the laws aren’t clear yet, but I think for Polymarket it was more ‘Who cares about that?’ — like the whole point is to kind of be averse to the law.” The UnitedHealthcare CEO shooting suspect who divided a nation: On Dec. 4, 2024, Luigi Mangione was accused of assassinating UnitedHealthcare CEO Brian Thompson in front of a New York City hotel. The crime, marked by bullet casings labeled “delay, deny, depose,” turned him into both a villain and a folk hero, sparking fierce debate. As memes, protests, and speculation swirl, his trial now looms as a flashpoint in a deeply divided America. (Polina’s Note: It hasn’t escaped me that there are no in-depth profiles on Brian Thompson—the victim of this senseless crime—while the media frenzy and fascination with his shooter must be deeply painful for his family.) (Rolling Stone) “Around 6:45 a.m., the assassin raised a partially 3D-printed gun and shot Thompson three times in the back and leg.” PR’s fiercest bull: Lulu Cheng Meservey is a no-nonsense comms strategist disrupting Silicon Valley's approach to messaging. Instead of relying on PR agencies, she urges founders to "go direct," owning their narratives through social media and bold storytelling. Loved by tech titans like Sam Altman and Brian Armstrong — but loathed by many PR insiders — her approach challenges the old guard while making her one of the most in-demand voices in the industry. With her firm, Rostra, she’s proving that in today’s media landscape, founders who master their own messaging hold the power. (Business Insider; alternate link) "Lulu is the Steph Curry of comms.” The CEO racing to win the AI race: Nvidia’s meteoric rise, fueled by the AI boom, has made CEO Jensen Huang a tech rockstar, but now the company faces mounting pressures. As competitors develop cheaper AI chips and hyperscalers like Amazon and Google build their own, Huang is scrambling to expand Nvidia beyond GPUs into full AI-driven computing solutions. His vision stretches from self-driving cars to digital hospitals, but skepticism lingers—especially as Nvidia’s flashy demos often outpace real-world deployment. With a multitrillion-dollar AI future at stake, Huang’s next big bet is on “physical AI,” hoping robots and automation will keep Nvidia on top. (Bloomberg; alternate link) “We can’t just be selling picks and shovels if nobody ever finds any gold.” COMPANIES TO WATCH.American foodies’ latest grocery obsession: H Mart started as a small Korean grocery in Queens but has grown into a billion-dollar empire with a cult foodie following, driven by America’s love affair with Korean culture. From TikTok trends to Michelin-level food halls, it’s more than a store — it’s an experience, turning grocery shopping into a destination. With 100+ locations and non-Asian shoppers making up 30% of its customers, H Mart is reshaping how Americans shop, cook, and eat. Once a niche market for homesick immigrants, it’s now the blueprint for the future of grocery retail. (Bloomberg; alternate link) “We don’t want to be the gentrified store.” ✨ The rest of this newsletter is only available for premium members of The Profile, whose support makes this work possible. If you’re not already a premium member, consider upgrading your subscription below for access to an additional section of weekly audio + video recommendations. ✨ Continue reading this post for free in the Substack app |
Older messages
The Profile: The man who wants to know everything & the med spas offering balding treatments
Sunday, March 9, 2025
This edition of The Profile features Tyler Cowen, Lalisa Manobal, Zhang Shengwei, and others. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The Profile: The CEO making Walmart cool again & the baby formula company filling in the shortage
Sunday, March 2, 2025
This edition of The Profile features Doug McMillon, Mikaela Shiffrin, Issa Rae, and others. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How CAVA’s Founders Built a $15-Billion Fast-Casual Empire
Thursday, February 27, 2025
CAVA co-founder Ted Xenohristos shares his insights on constant iteration, building a brand people love, and knowing when to step aside to let an expert take the reins. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The Profile: The Murdoch heirs fighting over the media empire & the ‘unbiased truth’ media company
Thursday, February 27, 2025
This edition of The Profile features Rupert Murdoch, Monica Lewinsky, Lorne Michaels, and others. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Meet Evan Mawarire, the Pastor Who Stood Up to a Dictator
Friday, February 14, 2025
Mawarire reflects on the power of ordinary people to drive change, the sacrifices of speaking truth to power, and the courage it takes to challenge oppression. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
You Might Also Like
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
Tuesday, March 18, 2025
Ad spending's new forecast: ad growth slower, caution higher. March 18, 2025 PRESENTED BY Brian Wieser revises ad forecast downward as US ad market grows wary Ad spending's new forecast: ad
🔔Opening Bell Daily: 2022 Redux
Tuesday, March 18, 2025
History may repeat itself as equities attempt to rebound from a correction.
The *other* men's college basketball tournaments are a disaster
Tuesday, March 18, 2025
A perfectly good thing appears to have been burned down...for no good reason
2x signup rate (study)
Tuesday, March 18, 2025
Launching a product? I'm helping startups build better products and reach product-market fit. To do that, we've built ProductMix and you should use it: https://rockethub.com/deal/productmix
📓The new digital playbook
Tuesday, March 18, 2025
A sr manager shares her proven digital strategy View in browser MastersInMarketing-logo-email Prep your Bookmark clickin' finger; you're gonna want to come back to today's post again and
Perverse incentive
Tuesday, March 18, 2025
Does Penn have the will – or the wherewithal – to make ESPN Bet a success? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🔔Opening Bell Daily: US vs. World
Tuesday, March 18, 2025
Wall Street is mixed on whether to buy the dip as the stock market tumbles.
'Just don't say DEI': Brands sit out advertising around Black History Month, other heritage months this year
Tuesday, March 18, 2025
Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI. March 12, 2025
The Early Bird 🪱
Tuesday, March 18, 2025
When to post in 2025.
The Gift of a True Apology
Tuesday, March 18, 2025
"Apologizing is central to everything we hold dear."