According to new data from Hootsuite, the best overall time to post on social media in 2025 is 8:00 a.m. on Wednesdays.

But as we know, each platform has its own unwritten rules.

Instagram

• Brands should post early mornings; personal accounts do better in the evening.
• Peak engagement: 3 p.m. – 9 p.m. (Mon), 5 a.m. – 8 a.m. & 3 p.m. – 7 p.m. (Tues), 5 p.m. (Wed).

Facebook

• Post according to audience time zones.
• Peak engagement: 5 a.m. (Tues), 6 a.m. (Wed-Sat), 8 a.m. (Sun).

LinkedIn

• Text posts perform best in the morning; videos in the afternoon.
• Peak engagement: 6 a.m. – 8 AM (Tues), 9 a.m. (Wed), 2 p.m. (Thurs).

X

• Post in the morning for news/trends.
• Peak engagement: 5 a.m. (Mon), 3 a.m. – 5 a.m. (Tues), 4 a.m. – 6 a.m. (Wed).

TikTok

• Posts take time to gain traction; early posting helps.
• Peak engagement: 10 a.m. – 12 p.m. (Mon), 12 p.m. – 4 p.m. (Tues), 4 p.m. – 6 p.m. (Thurs).

Pinterest

• Focus on SEO rather than timing.
• Peak engagement: 12 p.m. (Tues & Fri), 10 a.m. (Wed), 1 p.m. (Sat), 4 p.m. (Sun).

Dig in to the full report from Hootsuite.

Google has announced a Salesforce for Gemini extension in Gmail.

So, now you can access Salesforce data and create leads or contacts directly from Gmail, eliminating the need to switch between platforms.

Just ask Gemini for tasks like “Create a lead in Salesforce” or “Show me the [Name] account.”

Gemini can also research leads’ companies, generate sales briefs, and summarize emails.

The tool is now live if you use Google Workspace Business Standard, Plus, Enterprise, or Gemini add-ons.

Is that you, Dr. Melfi?

Canva’s new US campaign, Love Your Work, stars Emmy & Oscar-nominated actress Lorraine Bracco as Dr. Lang, a couples therapist staging an intervention for… outdated, poorly designed presentations.

Running from March 10 to May 22, the campaign spans streaming TV (Hulu, Netflix, Paramount), OOH (NYC, LA, SF), digital, podcasts, and social media.