HubSpot - 📓The new digital playbook

Prep your Bookmark clickin’ finger; you’re gonna want to come back to today’s post again and again. 

A senior manager from our Content Research & Innovation team shares her own proven digital playbook, and it is chock full of resources, survey data, and real-world examples. 

This is legit the most thorough exploration of digital strategy I’ve ever encountered — so whether you’re a seasoned CMO or a starry-eyed student, you’re going to learn something new. 

(P.S. Our marketing kit giveaway officially ends on March 14th, but subscribers are automatically entered. If you’re not a subscriber yet, this is your chance to beat the crowds.)

In today's email: 

• My Digital Strategy Playbook: Proven Ways to Maximize Your Online Presence
  
  
• How marketing trends changed from 2024 to 2025 
  
  
• Is telemarketing the hip new thing?

|   Inside Scoop

This week, my colleague Flori Needle explores the end-to-end process of creating a digital strategy.

For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost always online and on the go, so you want to be able to reach them wherever they are.

But this ever-changing digital landscape can quickly become overwhelming. I've put together this guide — with a free template — to help you efficiently create, fine-tune, and maintain an agile digital marketing strategy and improve your digital presence.

Marketing or not, there are three parts to any strategy:

1. A diagnosis of your challenge.
2. A guiding policy for dealing with the challenge.
3. A set of targeted actions is necessary to accomplish the policy.

Depending on the scale of your business, your marketing strategy may include several moving parts, each with different goals. With that said, working on your strategy can become daunting at times.

So, if you're ever feeling overwhelmed about your marketing strategy, refer to these three steps to keep you focused on achieving your objectives.

But let’s jump back to the difference between digital strategy and digital tactics…