It’s Wednesday, March 19, and this week, I’ll walk you through 13 different types of newsletters I think publishers should be sending to their readers. But first…

Thanks to everyone who voted in the first-ever Inbox Awards, presented by Optimism. I’ll be announcing the final winners soon. Stay tuned…

If you’re looking for a new job in the newsletter space, apply here. I’ll be sending out a list of candidates to my network of newsletter operators next week…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this month are presented by Optimism, an email-first media company. They believe in the importance of bringing positive and informative content to the inbox. Through Curated By Optimism, they’re working with like-minded media companies to drive traffic to publications like yours.

Interested in learning more? Get in touch here.

13 Newsletters Every Newsroom Should Launch

Many news organizations or publishers have a daily headlines newsletter or a breaking news email. But there are other newsletters to consider launching that could help most newsrooms build large, loyal audiences while also driving more revenue in the long run.

Over the past decade, publishers have really stepped up their email offerings. These days, best-in-class publishers are launching lots of different newsletters — from ongoing newsletters to short-run products, all designed to deliver stories and engage readers.

So if you’re working in a newsroom, what should you launch next? I’ve got 13 proven newsletter formats you should consider. Here’s what to launch

A big thank you to Optimism, the wintertime sponsor for Inbox Collective — they’re making everything in the newsletter and on our website available for free to all readers.

Even if you’re unfamiliar with Optimism, you probably recognize one of their 18 email-first brands, including History Facts, Nice News, and Word Smarts. This year, they’re also expanding their partnership program with like-minded media companies. Through Curated By Optimism, they’re driving traffic to external partners and promoting their great content — and with traditional traffic sources continuing to drive fewer readers to publications, new partnerships like this could help your newsletter or site grow faster in 2025. Interested in learning more about how to partner with Optimism? Get in touch here.

*This content has been promoted by our partners*

From my reading list...

Like many consultants, Anne-Kathrin Gerstlauer uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business. (Inbox Collective)

Oracle’s report on the biggest shifts in email is out. The biggest shift of all? Using AI for email personalization. (Oracle)

Speaking of AI: This is a great example of how a newsletter can use AI to drive revenue and streamline workflow. (Subtle)

The team over at Omeda is asking publishers to take part in their State of Audience survey. It takes 5-10 minutes to complete — and I’ll share the final report when it goes live in May. (Omeda)

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🍰 Interested in attending Dine & Deliver, a dinner series presented by Omeda? Apply here.

✏️ Looking for a new job in the email space? I might be able to help.

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📬 No. 71 | Newsletters every newsroom should launch

13 Newsletters Every Newsroom Should Launch

From my reading list...

Older messages

📬 No. 70 | From newsletter ➡️ 4 different revenue streams

Last chance to vote for the Inbox Awards!

Vote now for the winners of the Inbox Awards!

📬 No. 69 | How to (properly) monetize your newsletter with ads

The Newsletter Conference is back!

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