The SWIPES Email

Friday, March 21st, 2025
​By day we re-vamp copy & emails at CopywritingCourse, at night we maintain the internet's SwipeFile (email us back if you see cool marketing)!

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Swipe:

This is an eye-catching ad for 7-Up from the 1960's. It's goal is to get people to use 7-Up for their highball drinks.

I don't know why but I love this whimsical style, it feels like art!

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Wisdom:

Here's a piece of advice I love:

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My spoken thoughts on this:

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Interesting:

I LOVE the layout of this ad, where it shows alllllll the different softwares you've gotta use for making ad creatives, versus a "simplified" process with Icon. Use this for your own service!

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I love this Plain English line on the right "We do what a 3 person creative team does...just up to 80x cheaper."

This ad reminds me of another ad like this I saw recently:

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Picture:

I was planning on making fun of my friend Shaan Puri in the comments of his post saying his DexaScan we way over 25%....till I realized I am currently ~26% body fat 😳

My muscle level is fine, but I feel doughy and not summer bod ready.

Next shirtless pic on May 1st, 2025. I'm posting for accountability and shame! (so sorry you had to see this in your email 🤣)

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Essay:

This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you combine 4 things:

→ What you're good at.
→ What you love.
→ What the world needs.
→ What you can get paid for.

Twist these all together and they braid nicely into a solid Ikigai for yourself.

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Splurge:

So there's 4 quarters in a year:

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But we're about done with March, so Q1 is...gone.

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That means there's 3 more quarters left to BUILD.

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If you need that extra push and guidance to hit your yearly goals, join Copywriting Course now:

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We're currently doing a 50% off push to get people in the door starting Q2:

(use coupon code Q2START at checkout):

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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We also do weekly Live Reviews each week....we clip them up for members to watch:

Got a new sponsor since last Office hours, AND they renewed! Now making a system to do this again and again, figure out what slowdowns are, and system in place for scheduling posts. ​Link​ ​

Professional charity auctioneer page (including Tom Brady vs Kim Kardashian charity showdown) gets even better. ​Link​

Made a 6 minute Loom video explaining an itinerary planning service, and going over how to maximize conversions on it, bonus email conversion increases for newsletter ​Link​

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