Amazon Gives Insight into the "Sales Obliterator" Badge

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Amazon has a wide arsenal of weapons to kill your profits.

Placement fees, rising PPC costs, inventory surcharges, etc. etc.

Potentially the most nefarious are return costs though. You know, that metric that you normally only think about when you visit your 3PL and see that you've been paying storage on 13 pallets of returns for the last 2 years.

However, Amazon recently rolled out a new way to think about returns more often and now allows you to see which of your items have the "Sales Obliterator" badge in one convenient dashboard.

Check out our article where you can see this badge info and the three other returns-critical datapoints.

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Amazon Seller Spotlight: Petco

• Third-Party Seller Rank: #42
• Amazon Link: Petco
• Company Website: www.petco.com
• Estimated Revenue: $3.2 Billion

Being a top 50 Amazon seller is often a good thing. But if you're a traditional brick-and-mortar retailer like Petco, it can sometimes be a bad thing.

Petco is the #42 largest seller on Amazon according to our data. This could either mean Petco is killing it in eCommerce or they're chasing easy top-line Amazon revenue growth at the expense of profits.


Which one is it? Well, let's just say Petco went from a $90 million profit in 2023 to a $1 billion loss in 2024.

Explore this seller’s full profile in the world’s largest Amazon Seller Database.

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Thanks for reading, and happy selling!
EcomCrew.com