Forbes - Change The Box

A Guide To Dream, Incubate, And Scale Your Innovations
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͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­

What if the secret to turning audacious ideas into market success wasn’t thinking outside the box—but changing the box itself?


In Change the Box, entrepreneur and tech innovator John Spencer-Taylor reveals a powerful framework designed to help entrepreneurs, leaders, and innovators bridge the gap between creativity and disciplined execution. Drawing on real-world experiences—including his role as co-founder and CEO of BrainGu—Spencer-Taylor delivers a roadmap for balancing innovation with commercialization, ensuring that great ideas don’t just stay ideas.

“Consider this book a thought exercise, a new way to think about balancing innovation and commercialization. Ideas are great, but a business can’t survive on ideas alone. Trust me—I tried.”

- John Spencer-Taylor

Ideal for entrepreneurs, business leaders, and innovators in tech, cybersecurity, and regulated industries, Change the Box is your guide to creating innovation with impact.

What you’ll learn in Change the Box:

  • How to transform bold ideas into real-world success through Dream, Incubate, Scale

  • How to build an innovation culture that fosters creativity while ensuring business viability

  • How to overcome the most common startup challenges, from funding to scaling

  • Insights from the journey of BrainGu, an innovation leader in cybersecurity and software development

Change the Box is available in bookstores

and on Amazon.com today.

FOLLOW JOHN SPENCER-TAYLOR

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