Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything

It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.
March 26, 2025

Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything

​​It's hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.

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Ivy Liu
It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.

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How Klaviyo delivered the CRM B2C brands have been missing

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Although 1440 has used the CPA and CPC pricing models in past years, the newsletter company is currently focused on CPM pricing due to its larger scale and the direct relationships it has built with advertisers.

CTV offers advertisers a more effective way to reach and engage targeted audiences, but this can only be achieved when stakeholders collaborate and establish standardized data practices.

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This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.

As consumer behaviors and cultural conversations rapidly shift, marketers need to make more dynamic decisions to remain relevant. The industry can deliver on these promises by ensuring biddable CTV is transparent, TV-quality and brand-safe.

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Deal volume is tipped to rise, but who will be the winners and losers? 

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As data strategies become more ambitious, today’s data marketplace operators increasingly offer a complex menu of campaigns rather than emphasizing convenience and efficiency.

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Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

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Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

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'We’ve got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Tuesday, March 25, 2025

Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table. March 25, 2025 PRESENTED BY 'We've got to call their bluff

Brands and agencies: How have your marketing strategies changed?

Monday, March 24, 2025

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Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

Monday, March 24, 2025

There's still a lag between the availability of alt-IDs and actual demand from media buyers. March 24, 2025 PRESENTED BY Without Google's cookie cutoff hanging over them, buyers are lukewarm on

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Friday, March 21, 2025

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