Dearest Friend,

Nobody loves blinking ads or annoying install app prompts. But how do we encourage clicks without shady tricks? Meet our new book, “Click!”, a practical guide for designers, marketers, enterpreneurs and product owners on how to boost business KPIs with better UX. Table of contents.

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About The Book

There is no shortage in books on marketing and UX. But when it comes to bridging the gap between the two, many of us struggle to find the right balance. As businesses, we need to meet our targets, but as designers, we don’t want to end up with a frustrating experience. We really need both, and we need a strategy to get there.

That’s why we’ve written Click! — a guide with practical strategies for improving conversion while building user’s loyalty and trust. The book explores how to identify and avoid hidden costs and encourage users to act without shady techniques, helping you drive sales and boost KPIs effectively. Jump to the table of contents.

Written for designers, marketers and product owners, with practical techniques applicable to work right away.

You’ll learn to:

• Measure and boost business KPIs,
• Build a user-centric sales funnel,
• Reduce risks and address objections,
• Build trust and overcome skepticism,
• Persuade people without alienating them,
• Establish a strategy for better conversion.
• PDF, ePUB, Kindle, quality print hardcover.
• Download a free PDF sample (17 MB)
• Get the book right away.

As always, Smashing Members get the eBook for free, with a friendly discount for the printed book. We’d love to welcome you in the wonderful, friendly Smashing Family. Meow! ;-)

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Thank You!

With Click!, we’ve created a very focused handbook with pragmatic solutions to help everyone create better digital products that doesn’t get abandoned due to pop-ups, install prompts and overlays.

A sincere thank you for your kind, ongoing support, patience and generosity, for being smashing, now and ever.

Hope to meet you soon! ;-)
Vitaly and The Smashing Family (help@smashingmagazine.com)
https://www.smashingmagazine.com

Such emails are sent out at most once a month. Your data is always safe, and your support really helps us pay the bills. ❤️

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