Val Geisler - beyond onboarding

The last several weeks have been jam packed with onboarding talk - tear downs, analysis, praise, concern, and lots and lots of questions.

And I do love onboarding, I do.

But onboarding is the gateway drug for everything else that I love. I'm talking about that full customer lifecycle.

Customer attraction, retention, churn reduction, winning back lost customers.

Onboarding is what clicks for most people to start talking about the entire customer journey. And that's why I start there.

While I've been busy doing email onboarding tear downs these last few years, I've also wrote all about other parts of the customer journey all around the Internet, and I thought I'd share those with you today.

We'll pick back up with another tear down next week, promise.

ON CUSTOMER ATTRACTION:

How To Design a Pricing Page That Converts

ON CUSTOMER RETENTION:

5 SaaS Customer Onboarding Templates To Steal

ON CHURN REDUCTION:

Course: Customer Retention For Subscription Products

ON WINNING BACK LOST CUSTOMERS:

The Most Valuable Customer Everyone Forgets

^^^ actual footage of me creating all of that for you

Last, but never least, I was on Philip Morgan's podcast talking about how important positioning is in your business. You can listen to that here.

Over the last year I've appeared on several more podcasts, led some workshops, and written more guest blog posts. I'll be sure to share those with you here while continuing to tell you all about my email onboarding tear downs.

Oh, and Philip would be pretty upset if I didn't remind you that you can actually hire me to do an onboarding audit or an entire re-write of your customer journey emails. I've worked with companies like Podia, Deadline Funnel, Freckle, Beacon, Egghead, AccessAlly, and more.

Here's to better emails and lower churn for everyone!

-Val