How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

Hey Reader, this newsletter is brought to you by the Instagram Marketing Summit. Two articles and a video for you today:

#1: How to Set Up Facebook Standard Events and Custom Conversions
Want a more effective way to track leads from FB? Find two ways to better retarget people who have interacted with your Facebook campaigns.

#2: Using LinkedIn Text Ads: The Budget Friendly Option (Watch on YouTube)
Looking for an economical way to advertise on LI, but don’t know where to start? Learn how to properly set up the most cost-effective ad type on LI.

#3: How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips
Wondering how to build an effective sales funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? Find four ways to optimize for different stages of the customer journey.

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7 Inspiring B2B Campaigns
Looking to create compelling and inspirational marketing? Discover examples of microsites, podcasts and webinars from brands driving strong digital engagement and campaign conversions.