When you’re stuck in your business ¯\_(ツ)_/¯

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Reader,

How many times have you wondered if you’re doing the right thing to grow your business to the next level?

  • Should you be pursuing more traffic?
  • Should you be posting on Instagram?
  • Should you be building new products?

And if you’re building a new product — the things that generate revenue for you! — are you creating the right product at the right price for the right people?

Ask yourself this: Are you wasting your time or are you working on something that will grow your business?

Crazy enough, most entrepreneurs’ answer to that question is...

¯\_(ツ)_/¯

"Well, let's just try it and find out!" 

I call this the guess and pray strategy, and it's how nearly all small businesses operate. I know because I did it for a long time.

The alternative is spending a tiny bit of time upfront to ask the people who will eventually be your buyers. (In our experience, every hour you spend now is worth thousands of dollars.) 

But most business owners who try this get tripped up by one or more common obstacles along the way. Maybe you're struggling with one of these, too:

Obstacle #1: "I'm stuck. How do I decide what to do next?"

Obstacle #2: "Customer research takes a ton of work. Too much work."

Obstacle #3: "If I fail to validate my idea, then I have to start over."

Obstacle #4: "It's weird to ask people for an interview."

Obstacle #5: "I already interviewed a few friends. And I lurked
on FB groups, subreddits, and Amazon reviews.
None of that helped."

I know these are big roadblocks because we've been sidetracked by ALL of these at one point or another.

But we also learned how to overcome each of them. In building our customer research toolbox, we had to figure out how to solve each of these obstacles. You can read all about it on the Greenlight Your Idea product page, about 1/3 of the way down.

Check it out.

P.S. Join today and get all of the exact scripts, surveys, checklists, tools, and questionnaires we use in our own customer research.

You'll also get our 60-day, 100% money-back guarantee. That gives you two months to test-drive all of the tools in your own business before deciding if they're right for you.

If you're agonizing over a big decision in your business, you should check this out.

 
Check out our customer research
toolbox today
 


Older messages

Our complete customer research toolbox

Wednesday, June 24, 2020

Today, I want to highlight some of my favorite items in this customer research toolbox. To view this email as a web page, click here Hi Reader, If you've ever wanted to know how we do customer

Let me show you 2 products — you guess which succeeded

Tuesday, June 23, 2020

Out of the 20+ products we've launched (on money, business and psychology), some have been hits. Others have been duds. To view this email as a web page, click here Hi Reader, Out of the 20+

Coming soon: Small group sales coaching w/ Ramit (limited seats)

Monday, June 22, 2020

Reader, One of the most impactful skills I've learned in growing my business — and growing my confidence in general — is how to sell. At work, you're selling ideas. You have to persuade the

Earnable closes at midnight... Did you decide?

Friday, June 19, 2020

This is your last chance to join Earnable, my new program on how to earn more, be your own boss, and do what you love. To view this email as a web page, click here Reader, This is your last chance to

Making money, even right now

Thursday, June 18, 2020

Yes, it's possible to create a second stream of income — even now. But it means you have to think differently than the usual “advice” we get. To view this email as a web page, click here Reader,

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