[SaaS Club] 5 Steps to Nailing Your SaaS Product Positioning

Hey, this is Omer...

I took a few weeks off from the podcast for a number of reasons (which I won't bore you with here). But I'm back in business and here's the latest SaaS Club update...


Podcast
Here's the latest episode of The SaaS Podcast:

5 Steps to Nailing Your SaaS Product Positioning
In this interview, I talk with April Dunford, author of "Obviously Awesome - How to Nail Product Positioning, so Customers Get it, Buy it, Love it".

You'll learn about the 5 components of effective positioning and critical questions that your company needs to answer. Once you understand these five components, you'll be able to pull them together to nail the positioning for your SaaS product.

Listen to the episode here

Quote of the Week
Here's the quote of the week - it's about the importance of differentiation and finding a 'game' aka business opportunity/market where you can win.

"How do you beat Bobby Fischer? You play him at any game but chess.
I try to stay in games where I have an edge."

-- Warren Buffett

Book of the Week
--Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join our community, get training and support.

2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.

3. Apply for SaaS Club Accelerate: If you'd like to work directly with me 1:1, then request a free strategy session.



























Older messages

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Wednesday, May 6, 2020

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Monday, May 4, 2020

Hey, this is Omer... I've got a quick question for you... What's one thing about your SaaS business that you need the most help with right now? Hit reply and let me know. I personally read

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Saturday, May 2, 2020

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