tl;drMarketing - tl;dr Marketing July 16th - 2020 Issue

Digital Marketing News Roundup
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July 16th - 2020

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Today\’s digital marketing roundup includes news that Google Maps Tests a New Feature That Compare Two Reviews, and Google Is Launching Image Extensions Beta Program more.

SEO

Google Maps Tests a New Feature That Compare Two Reviews

Apparently there is a new feature in Google maps that will ask you (not sure if a random user or the owner will be given this option for Local guides over level 5 and above [...]

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Social Media

Snapchat Will Now Let Some Brands Have Their Own Profiles

For the first time, brands will have their own profiles on Snapchat. The social platform will beta test the feature with 30 brands before offering it to all businesses, it hopes, by the end of [...]

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Sponsor

Discover Correlations Between Ranking in SERP and 500+ Factors

Surfer will analyse your keyword against hundreds of factors that may have an impact on position in Google. With that knowledge, you will be able to discover trends and come up with an action plan that you know will work. No more hours of manual work and multiple sheets in excel, do it all from one easy to use SAAS SEO tool.

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SEO

Advance Tactical SEO Tips as a Short Film - Runtime

Runtime is a film created by the iPullRank team with the goal of using a narrative to educate people on some somewhat advanced technical SEO tactics. Effectively, the talk introduces over 30 technical tactics that [...]

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Paid Media

Responsive Search Ads Introduces Location Insertion and Countdown Customizers

Responsive search ads use machine learning to deliver relevant messages to potential customers. To help you create more relevant responsive search ads, you can now use location insertion to dynamically add where your product or service is offered. [...]

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Paid Media

Google Introduces a Bunch of New Features to Responsive Display Ads

Google is adding a bunch of new features to Responsive Display Ads. They are rolling out three new responsive display ad layouts that use automated image enhancements including smart image cropping and text overlays.  These layouts [...]

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SEO

Google Discuss the Most Common SEO Questions and Myths Around Crawl Budget

In the second episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Alexis Sanders (Senior Account Manager, Merkle) discuss the most common SEO questions and myths around crawl budget. Why is crawl [...]

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SEO

Colab-Notebooks for SEOs

A bunch of Colab-Notebooks from Britney Muller, she also has an Intro to Colab Video that will be launching soon, signup using an email here.

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Social Media

Reddit Adds Image Galleries, Making It Way Easier to Share Multiple Images at a Time

Until now, if you wanted to include more than one image in a single post on Reddit, it’s been a chore. Most users, especially on mobile, had to drop links to external photo-sharing sites like [...]

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Paid Media

Google Is Launching Image Extensions Beta Program

The Image Extensions Beta Program is out for everyone, it used to be a closed beta. You can easily add high-quality, rich assets, so shoppers can quickly see products to consider and take action faster. [...]

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Social Media

Hackers Convinced Twitter Employee to Help Them Hijack Accounts

On Wednesday, a spike of high profile accounts including those of Joe Biden, Elon Musk, Bill Gates, Barack Obama, Uber, and Apple tweeted cryptocurrency scams in an apparent hack. “We used a rep that literally [...]

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Paid Media

Smart Shopping Campaigns Adds New Features like Conversion Value for New Customers

In addition to optimizing for sales, Smart Shopping campaigns will help you drive new customer acquisition by allowing you to add a conversion value for sales from new customers.

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