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Marketing Examples - Marketing Examples #047

Hey everyone. Sorry for the delay. Ended up taking a little holiday. 
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#045 - Make your Marketing Realer
(Raw • 3 mins • Read on website)
Hey everyone. Sorry for the delay. Ended up taking a little holiday. Needed an oil change. But I'm back with a vengeance.
This one is all about bringing your marketing to life. Hope you enjoy.
* * *
Let's start with this image.
Same title. Same painting. Same subreddit. One gets 300 votes. The other gets 70,000.
But it's rare
People love REAL stuff. But it's rare.
Lifeless marketing is everywhere and we copy it without thinking.
So I thought I'd share some examples of REAL stuff.
1) Taleb's social proof
Publishers say bestsellers need endorsements from fancy media.
Nassim Taleb disagreed. For his latest book he replaced praise from Economist et al. with words from real readers.
Readers connect with readers in a way The Economist can't.
The Economist
2) Patagonia's images
In the 1980s all outdoor fashion catalogs looked the same.
Paid models. Fake hikes.
Patagonia's founder, Yvon Chouinard, was sick of it. So he placed a note in their catalog asking customers to send in real photos.
Suddenly Patagonia stood out. They still only use real customers today.
A real surfer showing a little skin is a lot sexier than a half-dressed, anonymous model — Yvon Chouinard
anonymous model
3) Rihanna's copy
Most product launches feel like a copy and paste job.
Look what happens when Rihanna drops the clichés and talks like a real person.
real person
4) Chanel's drawings
Real means human.
For Mother's Day this year Chanel asked employees' kids to draw their products.
draw their products
5) Beachbody's Ads
Play these two ads from Beachbody's CEO.
The first is your classic clean-cut ad. The second feels like a fitness vlog. Dropping sweat. Off-the-cuff.
Much more authentic.
Dropping sweat
6) People's Vote Ads
The People's Vote Campaign spent more than £800k in the lead up to the 2019 UK election. Fancy cameras, expensive lighting, etc...
Their best performing ad? Staff talking to an iPhone on their way to work.
lead up to
To wrap up
I'll leave you with my real marketing manifesto:
Real people. Real words. Real customers. Anything else goes.
I spent yesterday applying it to my email popup.
Online marketing groups
Sponsored by
EmailOctopus. I use them to send this very newsletter. Cheap, reliable, and great customer support. Check them out!
Thanks for reading, Harry
If you enjoyed the newsletter please show some love on Twitter or forward to your friends. It really does help :)
If you enjoyed the video the other week I made another about why brands tell stories.
Anyone who got forwarded this. Welcome aboard. More articles here. Or you can subscribe here :)

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Marketing Examples #046

Friday, June 26, 2020

It's been a while. Let me explain. A big goal of mine this year was to try Marketing Examples Logo #046 - How to Sell + Some Practical Tips It's been a while. Let me explain. A big goal of mine

Marketing Examples #045

Thursday, June 4, 2020

Ask a marketer, “How does my product grow?” They'll reply: Ads, affiliates, sales, social, yada yada yada Marketing Examples Logo #045 - Growth Loops (Growth Loops • 3 mins • Read on website)

Marketing Examples #044

Friday, May 22, 2020

May 2019. I wrote my first marketing article. A year later my email list hit 19000. Marketing Examples Logo #044 - How I promote my content (Content marketing • 3 mins • Read on website) Hola. Sorry

Marketing Examples #042

Wednesday, May 6, 2020

Two weeks. No articles. What happened? Marketing Examples Logo #043 - 17 tips for great copywriting: (Copywriting • 3 mins • Read on website) Two weeks. No articles!? Well, I wanted to email something

Marketing Examples #041

Monday, April 20, 2020

January 1983. Apple finish production of their new computer, Lisa. Marketing Examples Logo #041 - How Steve Jobs clarified Apple's message (Copywriting • 1min • Read on website) January 1983. Apple

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