Karen Peacock on the power of conversational relationships

Hi there,

Look, it should come as no surprise that we are all in on conversational experiences here at Intercom. This week our CEO Karen Peacock explains why she is so bullish about them.

In short: messaging has become the de facto way for people to communicate with family, friends, and co-workers. So it’s natural that people now expect to interact with brands through a messenger as well. Just like flip phones, long email exchanges and lengthy contact forms are out. And like smartphones, fast, personalized, conversational experiences through the messenger are the norm. We have a name for this new way of building customer relationships: conversational relationships.

It’s not just a fad. The messenger is unlocking serious business growth now that companies can stay personal and efficient with their customers. Karen maps out the long-term implications of conversational relationships for businesses of all types.

Change is underway,

Messaging apps that help you understand and talk to your customers.

Intercom | 55 2nd St. | San Francisco, CA 94105

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