Caught on camera: My student gets a “social skills” makeover

To view this email as a web page, click here

                                                           

Hey Reader,

I was channel surfing over the weekend and I noticed something interesting.

Six different channels were running 4- to 5-hour blocks of shows...

...ALL ON MAKEOVERS!

Business makeovers, house makeovers, style makeovers, weight loss makeovers, kitchen makeovers...

People LOVE makeovers. When you notice a pattern like this, dig in. Why are there so many makeover shows? What’s the psychology behind why people love it?

The answer is this: We love to see the before and after. Not the work that went into it (ZzZzzzz), but the “bad” before and the “amazing” after. TV producers intuitively get this.

Usually, I tend to love the middle area — the process, the work, the systems, and habits.

But I remember once putting together a before-and-after video ... and people LOVED it.

If you’re curious, check it out: This is the "before-and-after" video I did with one of my star students, Chris Clark.

Watch the way he talks at the beginning of the video … versus the end. All just a few minutes apart.

Click on the image above to play the video

I guess those TV producers know what they’re doing.

Just thought I’d share it as a fun way to start your week.

P.S. If you’ve ever used IWT material to improve your career, please take this survey to tell us about your career successes. We’d love to hear your stories!


Older messages

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