tl;dr Marketing August 12th - 2020 Issue

Digital Marketing News Roundup

August 12th - 2020

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Today\’s digital marketing roundup includes news that Introducing the People Card on Google Search India Only, WordPress 5.5 is Out Brings Lazy Loading and XML Sitemaps By Default and more.

Social Media

Pinterest Updates Their Skin Tone Ranges and Include More Brands in Their Try on Lipsticks AR Offering

Skin tone ranges is now available beyond the U.S.— in the UK, Canada, Ireland, Australia, and New Zealand. Also their skin tone signal is now 3x as likely to detect multiple skin tone ranges in [...]

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Paid Media

Google Sneaks in a 2nd Set of Sponsored Results Deep down the Image SERP

This looks new to me, there is now a 2nd row of sponsored results down on the desktop Image SERPs.

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General

WordPress 5.5 is Out Brings Lazy Loading and XML Sitemaps By Default

WordPress 5.5 brings some features that SEOs will love. They now offer native lazy loading, (not sure if they do it for video, iframes, etc which some of the plugins offer, test your site before [...]

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Social Media

Facebook Testing More Detailed Analytics for Individual Posts in Groups

Looks like Facebook might be testing a more detailed analytics offering for individual posts in Groups for Group admins.

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Social Media

Vimeo Create Now Supports Sharing to Pinterest

Vimeo Create is built to help small businesses and scrappy creators craft video ads and social media content that drives engagement and builds brand buy-in, even if you’ve never made a video before. And now, [...]

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General

Scribd Acquires Presentation-Sharing Service SlideShare from LinkedIn

SlideShare has a new owner, with LinkedIn selling the presentation-sharing service to Scribd for an undisclosed price. According to LinkedIn, Scribd will take over operation of the SlideShare business on September 24.

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General

Google AdSense To Drop Western Union Payment Option

After over 13 years of offering Western Union as a payment method to Google AdSense publishers, Google has announced it is going away. Google said “as of August 10, 2020, you will no longer be [...]

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Paid Media

Google Simplifies Using Product Feed for Different Countries

Google is now introducing more ways to determine where your product data can be used, and providing additional insights on your product data eligibility and performance across countries. For certain Shopping programs, you’ll be able [...]

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Paid Media

Google integrates into IAB Europe Transparency and Consent Framework v2.0

By August 15, 2020, Google will integrate their ads systems with the IAB Europe’s Transparency and Consent Framework (TCF) v2.0. This new framework standardizes the process of gathering, managing and communicating user permissions for how [...]

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Social Media

You can Now Limit Who Can Reply to Your Tweets

We saw this was coming in May and now they have rolled it out to everyone. Here’s how it works. Before you Tweet, choose who can reply with three options: 1) everyone (standard Twitter, and [...]

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General

Google Beats the Genius Song Lyric Scraping Lawsuit

Google may have been caught “redhanded,” scraping content from Genius but a federal judge rules that Genius hasn’t alleged any viable claims not be preempted by copyright law.

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General

Firefox for Android Now Displays Simplified URLs, Similar to Chrome

Just like most Chromium-based browsers, Firefox has stopped showing the full URL in the address bar, omitting the protocol and the www. subdomain.

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SEO

Introducing the People Card on Google Search India Only

We saw some early signs of this in Feb and now it looks like the feature has rolled out in India. Here are some help documentation on the topic Search for people on Google Create [...]

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