Trapital - music and memes
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controversy sells
Monday, August 10, 2020
This Trapital Memo covers "WAP," Roc Nation's new school, Live Nation's bad quarter, and Lizzo's Amazon deal. memo 001: controversy sells Boom. This is your first Trapital Memo!
hip-hop's CMO
Thursday, August 6, 2020
Master P is hip-hop's chief marketer. Trapital Memo starts Monday, August 10. More updates. Aug 6 | read in browser Hey! Hope you're week's been great. I've been slowly getting my home
Touring is still broken
Friday, July 31, 2020
Artists waste tons of money when they cancel tours they had no chance of selling out. The impact will be worse when the pandemic is over. July 30 | Read in browser Hey! Hope you're having a great
Distribution, power, respect
Thursday, July 23, 2020
Today's stars partner with global companies to maximize distribution, but it places hip-hop's entrepreneurial efforts in a dependent cycle. July 23 | Read in browser Hey! What a week in hip-hop
Thugger thugger
Friday, July 17, 2020
Hip-hop has waited on Young Thug to have a big commercial breakthrough, but he's already won. Essay | July 16 | Read in browser Hey! Hope you're having a good week. Not gonna lie, it's been
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