Smarketing: Odious word, essential concept

                                                           
Smarketing: Odious Word,
Essential Concept

Smarketing is a terrible word that describes a really great thing: sales and marketing alignment. Here's how to achieve it.
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Why is Storytelling Important in Marketing?
All informative, entertaining and inspiring content has one thing in common: It tells a good story.
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Entertainment Marketing Guide
A look at effective entertainment marketing strategies: product placements, co-promotions, licensing & more.
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Understanding Content vs. Context in Marketing
Because context is what makes content meaningful to your reader. Here's how to use it successfully in your marketing.
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15 of the Most Inspiring Digital Marketing Quotes [Infographic]
Get ready to get inspired by these popular digital marketing quotes from top marketing experts.
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Older messages

Optimize your YouTube channel in 14 steps [infographic]

Thursday, August 13, 2020

If you think YouTube is primarily a video platform, think again. YouTube is first and foremost a search engine that lets users search for videos. And like every other search engine, it ranks content

8 things to include in your next newsletter

Tuesday, August 11, 2020

The Content Marketer By Brafton Last week we shared our favorite newsletter ideas, a guide to understanding MQLs, how to create customer archetypes, the ins and outs of interruption marketing and more!

8 awesome types of infographics to try out

Thursday, August 6, 2020

The Content Marketer By Brafton Last week we shared our favorite types of infographics, an intro guide to paid search, PPC reporting basics, YouTube affiliate marketing tips and more. 8 types of

18 marketing KPIs and how to track them (infographic)

Tuesday, August 4, 2020

The Content Marketer By Brafton Last week we shared marketing KPIs you can use to track success, how to create lifestyle content that makes an impact, a walkthrough of SpyFu and more! Top marketing KPI

A KPI cheat sheet for marketers [infographic]

Thursday, July 30, 2020

Ever hear the phrase "measure twice, cut once?" It's a cardinal rule of carpentry. The idea is that you double-check measurements to make sure you're being accurate. Well, that saying

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