Why are CEOs failing software engineers?

The Weekly Habit from ProductHabits.com
 Hiten's Pick 

Why Are CEOs Failing Software Engineers?

"New value is a function of failure, not success; and much of software engineering is about discovering new value. So, in effect, nearly everything you are taught as a business major or leader is seemingly incompatible with software engineering." I found myself nodding in agreement the whole time while reading this article, and I consider it a must-read for any leader who has even a single software engineer on their team

 Business 

How Mark Cuban Runs His Entire Life on Email

How does a guy like Mark Cuban get so much done? The answer may surprise you: email. He uses it as a way to replace meetings and calls, giving him almost complete control over his time. He even accepts and responds to pitches over email. Defaulting to email over calls and meetings is something I do to have more control over my time, but Cuban is on a whole other level. I'm inspired! 

First-Hand Lessons From 80+ Failed Startups

You can find more than 80 "failed startup" interviews on Failory. When one founder was asked to do an interview, he ended up spending several days reading through all of them to see if there were any recurring themes in the mistakes and lessons mentioned. Here's a look at what he gleaned. Can you guess what the top reason was for startup failure? 

 Product 

This VP Is Doing Things Differently in the Product Org

Divvy's VP of Product and Strategy Tyler Hogge believes that PMs are the GMs of their product, and they are responsible not just for shipping software, but also delivering business outcomes. It's a statement many leaders might agree with, but few actually put into practice. This is a thought-provoking look at how he's building an outcome-obsessed product organization from the ground up

Roam Research's Cult Packaging Playbook

We know it when we see one of those products that has the makings of a cult following. They are often priced at a premium and create an elevated and optimized experience for users with improved design and advanced features. One such product is note-taking app Roam Research. Roam was built to replicate the way our brains connect thoughts; not everyone gets it, but the users who do really do. Here are some of the subtle things they've done to create a cult following

 Marketing & Sales 
Outreach Tips That Are Better Than Anything You'll Find on Google

I love reading stuff Rand Fishkin writes because he keeps it very real. Rand got tired of the stale, obvious, and mostly useless advice on the internet about best practices for outreach, so he decided to write his own guide. Here are the eight outreach tips that have worked for him and his clients. These are two of my favorites: Ask for things no one else does and do work that attracts both friends and enemies. 

Do You Despise Marketing?

This Hacker News thread reminds me a bit of the tone in Rand's article above: We're all tired of the same old marketing techniques. Isn't it time we try a different approach? This thread is full of comments about people expressing their disdain for marketing, but I think that's because marketing is starting to feel increasingly more deceptive, spammy, and predictable. What would it look like to create a marketing strategy that felt delightful to potential users rather than intrusive?

 Growth 

5 Ways to Slow Company Growth Down on Purpose

Bannerbear founder Jon Yongfook wants to create a stronger, more resilient business. His solution? Grow more slowly and intentionally. Here's a simple strategy Jon is trying that I really like: Send an email on every payment instead of disabling payment notifications like most businesses do. I think a lot of startup founders would benefit from taking a similar approach rather than prioritizing rapid growth that isn't necessarily sustainable.

Early Startup Employees and Company Growth

People who join early-stage startups usually do so because they are looking for fast track career growth and opportunities to learn new skills. But, as a company scales, an employee has to scale themselves as fast (or faster) to continue leveling up. Here are the best ways you can do that—from developing a growth mindset to learning how to manage up. 

 Management 
Stop Overengineering People Management

More and more, labor is treated as a commodity and the goal is to cut it to a minimum. The pandemic is likely going to exacerbate this reality, with the talent-on-demand model becoming increasingly prevalent at companies in all industries. At present, about one third of the people working at U.S. corporations are not employees of those companies. This is a great overview of the implications of overengineering people management

Why Efficiency is Dangerous and Slowing Down Makes Life Better

I think one of the unexpected benefits that has come out of the pandemic is the collective realization that too much efficiency isn't necessarily a good thing. Our culture worships efficiency, but many of us are seeing how slowing down might actually make life better. Professor Barry Schwartz makes the case that building more friction into our lives—as individuals and as a society—might actually be a good thing

 Tip of the Week 
How to Acquire and Cross-Promo SaaS Apps 

Acquiring SaaS apps and using them for cross promotion is an increasingly popular strategy startups are using to grow. But, it can be messy when not done right. There are specific questions you need to answer before you commit to making a purchase, otherwise you might run into problems you'll regret. 

On this week's episode of The Startup Chat, Steli and I talk about what cross-promoting is, how companies are using the strategy to grow, and why it isn't as simple as people think. Listen to our full conversation here











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