• Rank Tracking tool: monitor rankings across all targeted locations, see standard/featured/paid results over time and analyze historical data
• Journal of Events: correlate fluctuations of your visitor traffic and rankings with Google updates and your specific marketing activities
• Keyword Research tool: get keyword suggestions from multiple sources and use keyword effectiveness metrics to pick the most effective ones
• Technical Audit tool: pinpoint site health issues and get advice on how to easily fix them
• SEO Audit tool: make your site search-engine-friendly by fixing all critical SEO issues
• Backlink tool: analyze your backlinks over time, detect and remove toxic links, spy on your competitors’ backlink strategies and build high quality links
• Internal Links tool: optimize your site link structure and find hidden opportunities to rank higher
• Competitor Metrics: see how you stack against competitors (rankings, backlinks and more) and take measures to overcome them
• Integration with all things Google: add Google Analytics, Google Search Console, Google My Business, Google Ads, and Google Page Speed Insights data to your marketing mix

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