Facebook Desktop Changes: What Marketers Need to Know

Hey Reader, this newsletter is brought to you by the YouTube Marketing Summit. Three things to start your week:

#1: How to Get Started With Marketing Analytics: A 5-Step Framework
Want to better understand if your marketing is working? Need to do more with marketing analytics? In this article, you’ll discover a five-step framework for marketing analysis. You’ll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.

#2: Starting With Google Tag Manager: A Beginner’s Guide (Watch on YouTube)
Want to begin using Google Tag Manager? Looking for an easier way to install tracking pixels on your website? Learn how Google Tag Manager can simplify your marketing measurement and analytics.

#3: Facebook Desktop Changes: What Marketers Need to Know (Listen on Apple Podcasts | Google Podcasts)
Explore how marketers should change their tactics to better work with Facebook’s new desktop layout and Shops tab on mobile, with special guest Fallon Zoe.

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