How to increase your engagement on Instagram 📈
Hi there,
In today’s newsletter:
🗞 What We’re Reading
✨ This Week in Social
Twitter has rolled out its new 'Quote Tweets' count on the main tweet display
Is this a good thing? Back in the day, ‘Retweets’ and ‘Quote Tweets’ were included in a single count on the main display, which meant that conversations that were happening outside of the comments were difficult to find. By adding this new engagement count, Twitter is making it easier to view full tweet response activity at a glance, which could help to provide more context, as well as a whole new engagement metric.
The “New Facebook” design is a headache for marketers
🔥 Hot Tip of the Week
In a recent study of over 22 million Instagram posts, Socialinsider found that carousels are the most engaging type of post on Instagram. According to their study results, carousels have an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos. Here are some of the key findings:
2️⃣ A combination of images and videos in the same carousel is found to generate the highest engagement rate per post (2.33%)
🛠 Tool of the Week
Don't like the new Facebook layout? No worries, Old Layout for Facebook forces Facebook.com to display the old layout, rather than the new one.
⚡️ What’s New at Buffer
Introducing boosted post insights in Buffer: Compare organic and paid results at a glance
Woohoo, you made it to the end!
Warmly,
Sophie Gil Unsubscribe | Update my mail settings
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Older messages
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Blog posts, podcast, and mobile tools to help you reach your social media goals Hi there, Welcome to a new week of social media news, trends, tips, and more. This week, Instagram and Facebook
New this week: Instagram adds Shop tab, Twitter gets hacked, and Buffer launches an audio conference
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Blog posts, podcast, and mobile tools to help you reach your social media goals Image Hi there, I'm Sophie Gil, an audience marketer at Buffer. It's a pleasure to meet you. 👋 I want this
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