SEJ Today: A Complete Guide to the Google RankBrain Algorithm

SEJTODAY

Wednesday, September 2, 2020

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SEO

A Complete Guide to the Google RankBrain Algorithm

By Dave Davies

What is Google RankBrain? How does it impact search? Can you optimize for it? Here's everything you need to know about Google's RankBrain algorithm.

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Digital Advertising, Paid Search

Remember When Keywords Mattered Most in PPC? Well, That’s Changing

By Jonathan Kagan

Keywords in SEM are starting to serve less value. Learn what's causing this change and where you can shift your focus instead.

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Your competitors are texting. So should you.

By Podium

When was the last time you filled out a contact us form and waited? With Webchat, the conversation is immediately taken to text, changing the game for you and your customers. Try it out for free.

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News, Paid Search

Microsoft Ads Rolls Out Redesign of Management Interface

By Susan Wenograd

Advertisers will likely find this interface very familiar, and a welcome change for efficiency.

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Content Marketing, Social Media

Get More from Social Media: Why You Must Think Like a TV Network

By Brent Csutoras

Discover the three types of "shows" you need to be producing in social media nowadays that can get you better and more targeted results.

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Why Do SEO Forecasting Models Keep Failing Us?

By SEOMonitor

Here's how agencies can take a thorough look at SEO forecasting and better communicate to clients how an SEO goal can impact their business.

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News, SEO

Google’s Mueller Tweets About Content and Ranking

By Roger Montti

Google's John Mueller engages in a Twitter discussion on the best way to write content.

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News, Twitter

Twitter Showing Why Topics Are Trending

By Matt Southern

Twitter is going to help users discover why certain topics are trending by adding context with a representative tweet.

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News, Web Development

Google Lightning Talks: HTTPS Explained

By Matt Southern

In the latest Google Lightning Talks video, John Mueller provides an introduction to HTTPS and goes over the basics of site migrations.

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Content Marketing, SEO

How Content Syndication Affects the Performance of Your Original Content

By Tony Wright

Is content syndication worth a shot? How will it affect the performance of your content? Here are some of the SEO ramifications of syndicated content.

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