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INC. THIS MORNING
Tell us your story!
Inc. magazine is looking for sources for an upcoming story. We recently heard about a coffee shop owner who studied the garbage of the Starbucks across the street. To his surprise, he learned that the empty soy milk bottles outnumbered regular milk bottles. He took the hint, leaned into advertising alternative milks, and saw his sales skyrocket.

So we want to know: What’s the most unusual thing you’ve done to get intelligence on what your competitors are up to? 

Give us the details of your story and you might be featured in an upcoming issue:  
https://mansueto.wufoo.com/forms/how-did-you-get-a-competitive-advantage/
--Cameron Albert-Deitch
Reporter, Inc.

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