Search engine journal Today - New eBook: PPC 101 a Complete Guide

Learn the fundamentals of how to get started with paid search the right way...
SEJ eBooks Newsletter
Hey Newsletterest,

Do you know the ins and outs of a successful PPC campaign? 
 
Together with our partners, CallRail and TrafficGuard, we’re excited to share our newly refreshed ebook: PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics

This guide will walk you through the fundamentals of how to get started with paid search the right way.

Read our PPC 101 guide and learn:
  • The definition of pay-per-click advertising and how paid search marketing works.
  • Why PPC is beneficial to advertisers and how they can develop a solid PPC strategy.
  • The important components and performance metrics of a PPC campaign. 
  • Best practices for structuring campaigns and ad groups, budgeting, bidding, ad targeting, and so much more.
  • The top paid media experts you need to follow today.

EXPERT AUTHORS INCLUDE: Ilya Cherepakhin, Daniel Gilbert, Adam Heitzman, Pauline Jakober, Aaron Levy, Andrew Lolk, Melissa Mackey, Michelle Morgan, Corey Morris, Chandal Nolasco da Silva, Adam Proehl, Lisa Raehsler, Frederick Vallaeys, Susan Wenograd, and Kirk Williams.


 
Download my copy now...


370 pages and 16 chapters of actionable advice.

After reading this eBook you will be confidently running your own PPC campaign.

 
PPC 101 eBook A Complete Guide

Hope you find it useful,



Loren Baker
Founder, Search Engine Journal
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